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Are you ready to accelerate the growth of your asset through best-in-class service?

Way of Life Nurturing Places

We are an award-winning property management and lettings company specialising in Build to Rent and Living assets. We believe in nurturing places to add long-term value and create a sense of belonging for our residents.

Our experts maximise net operating income for investors and developers through digital analytics and great customer service.

We provide modern rental services and offer exceptional customer experience for residents across the Living sector, from Multifamily to Purpose-Built Student Accommodation and Single-Family Housing portfolios.

We bring together a unique digital platform, flexible operations and compliance expertise, to deliver management services that exceed expectations.

Founded in 2016, we manage over 2,500 units in the UK, with over 65 employees. Our focus on customer service and residents means that:

•    We are one of the top three Build to Rent managers in the country.
•    97% of our residents would recommend Way of Life.

Ready to deliver a great residential experience and add real tangible value to your assets?

Let us show you what we can do.

“We are passionate about delivering a truly elevated living experience. We continually invest in our people and technology to deliver the best possible service to tenants and landlords, and to create vibrant and thoughtfully designed spaces and communities.”

Sowgol Zarinchang

Managing Director, Way of Life

Asset and portfolio management

Our services

  • Innovative sales, leasing and marketing
  • Thoughtful asset and portfolio management
  • Careful revenue management
  • Intelligent data reporting and analytics
  • Robust operations and operational strategy, including full-service mobilisation
  • Engaging resident management, community engagement and customer service
  • Reliable maintenance and finance services
  • Creative design and brand consultancy
  • Strong commercial partnerships and local engagement, including Food & Beverage, Leisure and Retail

Our awards

  • Winner, Best Activation 2023 (ESG), The Pineapples
  • Winner, BTR Residents Choice Awards (The Gessner) 2022, UKAA HomeViews
  • Winner, Property Management Top 50 2021, RESI Awards
  • 2nd, Top 10 BTR Developments UK (The Lansdowne) 2020, UKAA HomeViews
  • 3rd, Top 10 Regional BTR Developments (The Lansdowne) 2020, UKAA HomeViews
  • 3rd, Top Management Company (less than 3,000 homes) 2022, UKAA HomeViews
  • 3rd, Top 5 Management Companies 2021, UKAA HomeViews
  • 4th, Best Development (The Lansdowne) 2022, UKAA HomeViews
  • 4th, Top 10 Developments in London (The Gessner) 2022, UKAA HomeViews
  • Shortlisted, Top 10 BTR Developments in the UK 2020, UKAA HomeViews
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