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LRG leads the way for institutional landlords, developers, investors and Build to Rent projects.

Leaders Romans Group BTR Portfolio

With unparalleled industry expertise and tailored services, we ensure seamless asset management, maximised returns, and expert guidance every step of the way.

Our BTR and portfolio management services specialise in vibrant suburban communities, offering end-to-end solutions from land acquisition, viability, planning to sustainability and development - ensuring every stage is expertly managed.

Justine Edmonds, Head of Build To Rent, LRG

As the Head of Build To Rent at LRG, I oversee the viability strategy, mobilisation, and growth of the build to rent department across multiple brands nationwide. We are passionate about developments that are modern, functional, and have sustainable living spaces that meet the needs and preferences of diverse residents.

Our mission is to deliver exceptional service and results to our clients and residents whilst developing the BTR team and growing the wider group nationwide.

Justine Edmonds

Head of Build To Rent, LRG
Leaders Romans Group BTR Portfolio

Through our UK-wide branch network of sales and letting agents, we are able to offer a streamlined service using local knowledge to source investment portfolios, increase value, and maximise gross to nets.

With expertise in property and estate management, we ensure consistency and long-term success. Focused on sustainability and community-building, we help investors and developers thrive in the UK’s fastest-growing property sector.

We are uniquely positioned to deliver a full complement of services, all under one roof. We don’t just asset manage portfolios; we build thriving communities. Let’s shape the future of living - together.

Andrew Jones

Having worked in the private rented sector for over 30 years, I’ve seen the market transform and BTR is at the heart of that evolution. It’s been a pleasure working alongside Nick Biring and the wider Build to Rent News team, your commitment to highlighting this evolution of the sector is invaluable. Events recently like UKREiiF and the creation of the task force that aims to support the growth of the BTR and single-family rental sectors across the UK have underlined the energy and innovation driving BTR forward, from the growth of suburban and single-family rental models to an increasing emphasis on ESG-led design and long-term operational efficiency.

At LRG, our specialist Build to Rent team, underpinned by deep market insight and operational expertise, continues to support institutional investors, developers, and operators across the entire asset lifecycle. We’re proud to play a role in shaping a sector that is redefining what high-quality, professionally managed renting looks like in the UK.”

Andrew Jones

Group Director Corporate and BTR, LRG
Thriving communities | BTR News
Communities | LRG | BTR News

Our services

Viability & Consultancy: Comprehensive BTR consultancy to assess and enhance project viability. At this stage, we may put together a sample OPEX report to maximise gross to net.
Land Acquisition & Disposal: We work closely with our Land department and are able to assist on exit strategies.
Planning & Compliance: Navigating local regulations to streamline approvals through our planning brand Boyer.
Surveying & Assessments: Conducting detailed evaluations for informed decision-making.
New Homes Development: Delivering high-quality, new homes through our relationship with developers.
Integrated Asset Management: Seamless asset management for long-term success.
Sustainability & Innovation: Implementing eco-friendly solutions for modern communities.
National Coverage: Extensive reach across England and Wales.
Dedicated Asset Manager: Personalised asset management for your portfolio.
Speed to Let: Rapid property letting processes.
Real-Time Reporting: Up-to-date management information including bespoke dashboards.
Comprehensive Insurance: Portfolio-wide insurance coverage.
Integrated B2B Services: Access to a broad range of business-to-business services.

Our Brands

A&CO Logo | BTR News
ACORN | BTR News
Bode Logo | BTR News
BOYER | BTR News
DUNLOP
FFA
GG
glide_logo_RGB
Dickson
Island
Payne
Langford
LEADERS
Map
MJ
MortgageScout
BLUE
PORTICO
ROMANS
SA
SF
Sown
Start
TSI
TSS
Chancellors
Contact Us - LRG

Contact Us

LRGs Build to Rent team comprises experienced industry professionals providing comprehensive asset management services across every stage of a BTR scheme — from early-stage viability assessments and mobilisation through to ongoing operational management. We are dedicated to optimising the performance of modern, functional, and sustainably designed residential assets that meet the diverse needs of todays residents.

The team is led by Justine Edmonds, Head of BTR, who oversees the departments strategy, growth, and delivery across LRGs nationwide brands. Justine brings extensive expertise in evaluating viability, managing lease negotiations, conducting site appraisals, and maintaining strong client relationships to ensure the long-term success and sustainability of each asset under management.

Contact Justine on:
Email: JEdmonds@lrg.co.uk
Phone: 07708 483423
Address: 33-34 Market Place, Reading, Berkshire, RG1 2DE