What does Lloyds’ entry into the private rented sector reveal?

What can we tell from Lloyds' entry into the private rental sector with the launch of its Citra Living Build to Rent brand?

London buildings - Fabrik Invest | Lloyds Banking Group BTR News

Lloyds Banking Group launched a new brand – Citra Living – through which to pursue its aim of becoming the UK’s largest private landlord. The banking giant plans to purchase 50,000 properties over the coming decade. And in August 2021, it announced plans to grow its management team with the appointment of three senior hires. What can we tell from this?

According to the team of financial and property experts at Fabrik Invest, Lloyds’ designs on the private rented sector reveal plenty.

“If banks are buying property, this indicates that they’re hedging against potential inflation and the potential devaluation of the pound. With everything going on in the world, banks and governments naturally had to take into account quantitative easing, which means they’re going to be printing more money to stimulate the economy. It looks like Lloyds is now putting a strategy into action to take advantage of the repercussions of that.”

Dale Anderson, Managing Director, Fabrik Invest

The UK’s record low borrowing rates also come into play, with banks jumping on the bandwagon and investing. Other corporate and larger clients are doing the same, meaning we’re likely to see more larger funds and family offices investing in bulk purchases in property over the months ahead.

According to Fabrik Invest, there are other factors at play as well. MD Dale Anderson flags up cryptocurrencies such as Bitcoin as an example.

Dale Anderson, Managing Director, Fabrik Invest | BTR News

“Inflation and monetary value aren’t what they used to be. Cryptocurrencies have given people more control over currencies, and banks less so, so that’s a factor that’s feeding into Lloyds’ move as well. Then, of course, there’s the traditional position of bricks and mortar being a safe haven in times of economic uncertainty.”

Dale Anderson, Managing Director, Fabrik Invest

As inflation rises and the prices of things go up, individuals and enterprises alike will be looking to invest in bricks and mortar, along with other hard assets such as gold, silver and land. It’s a pattern that has played out many times over recent decades. 

Then there’s the housing market itself to consider. Demand continues to outstrip supply for homes in the UK. As a country, we haven’t been building houses fast enough for years.

“That underlying lack of supply means the property sector is a safe bed for Lloyds. With uncertain economic times on the horizon, we’re likely to see many larger institutions looking to the housing sector to provide solid medium- to long-term investment potential. It’s an encouraging sign for individual investors, as it shows the validity of property investment as a money-making strategy.”

Dale Anderson, Managing Director, Fabrik Invest