Way of Life partners with clothing charity TRAID

Recognising the issue of textile waste in the UK, Way of Life have put the mechanisms in place to encourage residents to use TRAID donation points. 

Way of Life has partnered with TRAID to help encourage clothes recycling | BTR News
Way of Life has partnered with TRAID to help encourage clothes recycling. Image credit: TRAID.

Build to Rent operator Way of Life partners with clothing donation charity TRAID across its London portfolio. Way of Life have installed TRAID clothes donation points at The Gessner, The Sessile, Riverstone Heights and Vida House, to encourage residents to recycle old or unwanted clothes.

Through installing donation collection points at its London schemes, Way of Life – who prioritise community and sustainability initiatives – aims to promote the donation of clothing to its residents through easy accessibility to donation points, combined with increased awareness.

“TRAID is delighted to partner with Way of Life for the collection of clothing and shoes from their residents. TRAID’s collection service enables Way of Life to offer its residents a charity led household textile collection scheme to further increase reuse rates.”

Jose Baladron, Head of Partnerships, TRAID

Collectively, The Gessner, The Sessile, Riverstone Heights and Vida House have in total 816 apartments reaching over 2,000 residents in Tottenham Hale, Bromley by Bow and Surrey Quays. 

“Partnering with TRAID further establishes Way of Life’s commitment to ESG, in particular to sustainability and creating a positive impact in our neighbourhoods. Thousands of our residents will now have easy access to clothes donation collection points, and we hope this will encourage them to think carefully about limiting their impact on the environment.”

Ellie Burns, Communications & Partnerships Manager, Way of Life

TRAID has committed over £6m to projects improving social and environmental conditions in the textile industry, including improving the working conditions of over 75,000 garment workers, removing children from forced labour, supporting cotton farmers to reduce and eliminate pesticide use, establishing co-operative textile businesses and developing eco-friendly textile production.