Contemporary design-led rental accommodation brand – Way of Life – announces a collaboration with BA Ceramic Design students at Central Saint Martins, University of the Arts London. The collaboration will see many of the 35 students experience their first commercial brief.
BA Ceramic Design Stage 2 leader Emma Lacey has worked with Way of Life to set the brief – ‘The Art of Collection: A Sense of Place’ – which will see the students create a collection of functional tableware centered on Way of Life’s purpose statement – ‘a sense of belonging’.
With sustainability central to the Way of Life’s brand and ethos, the longevity of the objects created, combined with applying responsible workshop practices, will form an integral part of the brief and each project’s development.
A selection of the final works will be displayed and used by residents in Way of Life’s newest Build to Rent building The Sessile, in Tottenham Hale. The brief encourages students to find inspiration within The Sessile and its local area – in particular the intimate and emotive experience of hosting and finding comfort in materiality and the tactile nature of objects.
“Design and innovation are at the heart of Way of Life, so partnering with an artistic institution like Central Saint Martins for a project like this is very exciting. This brief embodies Way of Life’s purpose statement ‘a sense of belonging’ and our values – fostering community, connection and looking at the importance of home. We are excited to see what the second-year students create, inspired by our newest building, The Sessile.”Gavin Chetty, Brand Director, Way of Life
In early 2024, students will showcase their pieces to industry professionals in The Sessile’s new amenity spaces, which includes a yoga studio and gym, orangery, private dining room and vinyl room.
This collaboration offers the students a live opportunity – helping to broaden not only their creative process, but their understanding of the practical and commercial side of their future careers. In tune with these values, Way of Life prioritises community initiatives and support for the next generation of makers.
“Some of our key values on BA Ceramic Design are around collaboration, community and reciprocation. Working with Way of Life gives our students the opportunity to explore these values in professional and commercial contexts which will be vital in terms of experience. What we bring to the creative challenge is experimental thinking through making within an art school context which always uncovers new ideas and material expressions.”Emma Lacey, Stage 2 Course Leader BA Ceramic Design
Way of Life are working closely with Emma who has her own successful ceramic design practice, collaborating with high-end shops and Michelin star restaurants around the world including The Conran Shop, Liberty, Fortnum and Masons, The Store x Soho House Berlin and The Design Museum shop. Emma and the rest of the course team strive to foster a vibrant designer-maker-community.