Vita Group launches first stage consultation for Goods Station

Vita Group launches the first stage of consultation for Goods Station mixed-use development, with events to be held in July.

Sketch of Vita Group's Goods Station outdoor space | BTR News
Sketch of Vita Group's Goods Station outdoor space.

In early May, urban regeneration specialist Vita Group revealed the initial concept sketch and further narrative for its Goods Station mixed-use masterplan in Birmingham. Today, Vita Group announce dates for its first consultation events as well as more details on the on the masterplan.

Taking place on Tuesday 25 July 2023 from 12pm to 2.30pm and 5pm to 7pm at Spaces, Mailbox (Level 1) Royal Mail Street, B1 1RS, people will have the first opportunity to see and learn more about the initial ideas for the masterplan. 

Suffolk Street sketch perspective | BTR News
Suffolk Street sketch perspective.

“We’re excited to launch the first round of consultation on the Goods Station masterplan, inviting people from across the city to share their views on our ideas for this incredible location. 

“The aim is to create a sustainable mixed-use urban neighbourhood which celebrates all that’s good within the city, creating an inclusive neighbourhood. Goods Station is all about good vibes, good opportunities, good homes… a good life.”

David Ancell, Chief Brand Officer, Vita Group

The website has also been updated with additional information and imagery in relation to the consultation, including some early sketches which start to show what the mixed-use masterplan will create. It includes a form so people can share their views. The first round of consultation runs from 18 July to 8 August 2023.

Goods Station in Birmingham | BTR News
Goods Station in Birmingham.

“Whilst it’s still early days, we’re excited to show you very early concepts of what Goods Station could be, there’s a real opportunity to create something which at its core captures the Birmingham ID, creating a vibrant destination which welcomes the city and creates great places to live thanks to its plethora of uses.” 

James Rooke, Head of Planning, Vita Group

Vita Group secured the Birmingham regeneration site – located at the former Central Goods Station – from LCR, a commercial development and placemaking specialist in April this year.

The Goods Station masterplan includes active ground floor retail and leisure destinations, which provides independent operators from across the city with a springboard to launch concepts. The development also seeks to celebrate the site’s heritage as a live-work destination, creating a sustainable mixed-use urban neighbourhood.