VIDEO: It’s a new day – Begin to Reimagine with AGC BTR

AGC BTR strive to surpass the benchmark for aspirational luxury living in the Build to Rent sector. Watch their new video now.

Canary Wharf Communal area designed by AGC BTR | BTR News
Canary Wharf Communal area designed by AGC BTR.

Since launching in late 2020, we have had the opportunity to share our unique proposition and thoughts on this rapidly growing industry that is Build to Rent. Here at AGC BTR, we strive in surpassing the benchmark for aspirational luxury living in the Build to Rent sector. The achieved design price premiums in other sectors of the residential market, including home buying and branded residences, have long been evident. 

Our passion remains about the project ambitions and we are dedicated to inventing and delivering stand-out schemes for the residential return investment, which is as functional as it is alluring. With that, we are extremely excited to share our latest video, showcasing how we became the innovators, the creators and thoughtful makers of Build to Rent.

We are: Innovators

We devote our time to researching the area and target demographic for your project. We explore every aspect of the resident’s lifestyle by putting ourselves in their shoes, allowing us to tailor our designs to each development, client and location. 

With our sympathetic values, we are increasingly obsessed with our ability to contribute to a sustainable future for Build to Rent by delivering quality and considered surroundings to your residents. 

You can find out more about our latest Build to Rent scheme in collaboration with Vertus, including how our interior designer Sophie Wilson, opted for more durable fabrics and flooring in response to tenants wanting more flexibility with owning pets.

We are: Creators

Operating in the residential furnishings market since 2012, we draw down on delivering award-winning Interior Architecture, Interior Design and Furnishing services to a vast client base, gathering inspiration from global design events and surroundings. 

Growing in an environment where anything is possible, AGC continuously sees the yes in the no. Our exceptional creative talent is encouraged to innovate, challenge and add value to those who we collaborate with. So much so, that our Design & Buying teams are renowned for breaking boundaries and setting new trends, ultimately progressing our schemes in line with the ever-evolving lifestyles of your residents. 

We are: Thoughtful Makers

In parallel with our desire to continuously create new and innovative designs, our pledge towards sustainability is an equally ever-evolving journey. Within our AGC BTR offering, quality assurance is critical. Our designers are committed to choosing the most reputable manufacturers, sampling the products in person and signing off all large and bespoke-made orders with 100% confidence in the product and supplier. 

Find out more about the British manufacturers we collaborate with and the journey from design to install.  

Watch our AGC BTR video now 

The team are here to help provide you with more information about our latest Build to Rent offering and more, get in touch directly with our BTR team at or on +44 (0)20 3651 3325.