VervLife makes double senior hire to support scale-up

VervLife has extended its creative talent and made two senior hires as business continues to expand and scale-up.

Neelam Saihjpal has been appointed Director of Operations at VervLife | BTR News
Neelam Saihjpal has been appointed Director of Operations at VervLife.

Build to Rent, single-family rental (SFR), and co-living consultancy and operator VervLife has made two senior appointments after winning new client instructions. Neelam Saihjpal has been appointed Director of Operations, with Katie Talbot also joining as Brand and Marketing Lead.

Neelam joins from Centrick, where she was Director of Build to Rent. She has 20 years’ experience in rented residential operations across the UK, with previous roles including senior positions at Fresh Student Living and CRM Students where she was responsible for operations across a portfolio of 40,000 units. Her previous clients include M&G, Moorfield, LaSalle, LetterOne, Barings, Mace, McLaren and BP Investments.

“What the team at VervLife have achieved so far is impressive and the organisation’s growth is proof of its unique approach to operating rental communities. I am excited about further strengthening our existing operational capability, supporting our clients to improve their asset yields through efficient operations, optimising rents and driving resident and member experience.”

Neelam Saihjpal, Director of Operations, VervLife
Katie Talbot joins VervLife as its new Brand and Marketing Lead | BTR News
Katie Talbot joins VervLife as its new Brand and Marketing Lead.

Katie Talbot joins to lead VervLife’s creative consultancy and marketing practice, Verv:Labs. She has 12 years’ experience in private residential marketing, previously at Fresh Student Living where she developed brands and commercial marketing and lettings plans and strategy for Build to Rent, co-living and purpose-built student accommodation (PBSA) communities.

“After talking with Katherine and Brent and understanding their vision and innovation for rented residential operations, I knew VervLife was the right opportunity for me. The team’s energy, innovation and commitment to excellence are inspiring. It’s an exciting time to join whilst VervLife continues to redefine industry norms and I’m already working with our clients on creative, brand and marketing projects to complement the work of our operational teams. Exciting times ahead, as we redefine marketing strategies and create impactful campaigns together.”

Katie Talbot, Verv:Labs Brand and Marketing Lead, VervLife

These hires will support VervLife’s fast-paced growth across its key Build to Rent, co-living and SFR sectors. Over H2 2023, the business is mobilising schemes in Birmingham, Ealing, Liverpool, Manchester and Glasgow for new and existing private equity, investment management and developer clients.

“I am absolutely delighted to welcome two people of the calibre of Neelam and Katie to our brilliant team. With a diverse mix of Build to Rent, co-living and SFR instructions coming into our management over the short and medium term all over the UK, it’s clearly critical that we back our scale with the right talent. We’re not stopping here and are currently making more hires at all levels across the business.”

Katherine Rose, Managing Director (MD), VervLife