London-based Build to Rent provider Vertus has named Cameroonian ‘coffee for good’ brand Amero as the sole coffee provider for their Canary Wharf buildings – and is an example of how a Build to Rent business is thoughtfully engaging with their residents in a meaningful way.
Amero, directly derived from the word ‘Cameroon’, produces ethically grown 100% organic Arabica coffee on its farms in rural Cameroon, central Africa. Daniel Kemdeng, whose father founded the company in the 1960’s after building a 420-acre coffee farm in Njindoun, is a Vertus resident at the developer’s 10 George Street Build to Rent scheme.
Seeing the social and economic benefits of owning the farm, Daniel helped other families to begin coffee-farming so that, together, they could tackle poverty and get more children into school. Three years later, Daniel’s family company is now the designated coffee provider for Vertus. Amero’s Gold Standard brew is available to the 1,500 residents in Vertus’s Canary Wharf Build to Rent buildings in London, which includes 10 George Street, 8 Water Street and Newfoundland.
“Developing Amero allowed me to carry on my father’s vision to help our local community start and sustain a livelihood for themselves. Basic needs like seeing a doctor and children going to school can become a regular reality for more people in Cameroon, thanks to companies like Vertus helping Amero to give its coffee farmers and communities a better future.”Daniel Kemdeng, Founder and Vertus resident, Amero
In 2012, continuing his father’s legacy to reduce poverty in Cameroon, Daniel renewed the coffee trees on his family farm and revived coffee farming as a business for families in the community. Ten years later, Amero set up its first factory to process coffee beans locally, ensuring fairer prices for farmers.
Through fairer pay and financial support for the 10,000 people in the community and its education and medical equipment projects, the company is driving environmental and social progress in Cameroon.
“It’s been extremely rewarding to work with our resident Daniel on this project and we’re proud to be part of Amero’s journey to producing coffee with the best ethics in Cameroon. By providing farmers and workers, especially women in Cameroon, with fair pay and providing children with access to better healthcare and education, Amero is creating opportunities for more generations to thrive in Cameroon.”Spokesperson, Vertus