Vertus has a unique approach to residential leasing, offering properties that are carefully designed to meet the needs of modern renters including work, leisure and wellbeing. Their landmark project Newfoundland is the tallest Build to Rent scheme in the UK. Vertus partnered with Technogym to offer Newfoundland residents premium facilities in the heart of Canary Wharf.
An icon for the Canary Wharf estate
Vertus has had a presence in Canary Wharf for 30 years, but Canary Wharf Newfoundland marks an exciting milestone in the evolution of the estate. Alongside the high-spec homes, Vertus has created an exclusive range of amenities, shops, a workplace, and transport links which gives residents an unparalleled private living experience in London.
“Vertus now has three developments in Canary Wharf: the award-winning 10 George Street (the first Build to Rent development on the Estate), 8 Water Street (Canary Wharf’s first pet-friendly apartments), and the stunning Newfoundland which launched earlier this year as a new icon for the area.”
Freya Richard, Director Leasing & Operations, Vertus
Club Vertus creating a unique customer experience
Newfoundland residents have access to Club Vertus – over 6,000 sq ft of social space with 24/7 concierge, state-of-the-art gym, studio, private event spaces, lounge, self-service bar, children’s play area and private dining room.
Supporting the health and wellbeing of residents
“One of our core values is offering premium amenities which support the health and wellness of residents. Technogym’s advice and choice of equipment has helped us offer a fantastic health and wellbeing space at Newfoundland that has extensive views of the city.”
Freya Richard, Director Leasing & Operations, Vertus
Newfoundland’s gym space features a variety of first-class Technogym solutions – including the innovative Technogym Bike which offers residents an all-inclusive workout experience. Understanding that it’s important to offer a variety of equipment to cater to all residents, Newfoundland also opted into the performance-driven Skill Line range and the immersive Group Cycle experience.
Advanced equipment for a premium offer
Vertus needed best-in-class equipment to align with NFLs architecture, building quality and design.
“Technogym were the ideal partners to not only offer market-leading fitness solutions and the best in design, but understood the needs for our target audience and design layout when it came to member journey which aligned with our architectural principals.”
Freya Richard, Director Leasing & Operations, Vertus
Health and wellness for post-pandemic living
Recent shifts in lifestyle trends have seen people place greater value on the quality of their homes and their surroundings, and this has contributed to an exponential growth in the Build to Rent sector. People are looking for homes with outdoor spaces and amenities that contribute to a healthy work/life balance. Build to Rent homes provide this at no extra cost.
“We look forward to continuing to strengthen our partnership with Technogym and looking at ways on how we can innovate and inspire the residents together.”
Freya Richard, Director Leasing & Operations, Vertus
