Utopi announces new strategic sales appointment

A key player in the residential sector, Utopi has made a new strategic sales appointment to aid operations across the UK, Europe and the USA.

Muir Baxter has joined Utopi as its new strategic sales hire | BTR News
Muir Baxter has joined Utopi as its new strategic sales hire.

ESG technology specialist Utopi announces that it has appointed Muir Baxter to lead the company’s strategic sales expansion into new global territories. Muir brings with him over 15 years’ experience in the high end residential and property technology market, having pioneered the UK expansion of US-based smart home automation company SmartRent.

“I’m thrilled to be joining Utopi. Over recent years I have been aware of their name growing in the industry, and Utopi’s commitment to pushing the boundaries of ESG technologies aligns perfectly with my passion for sustainable building solutions. I am thrilled to lead the charge in delivering cutting-edge solutions that empower organisations and residents to make smarter, more sustainable choices.”

Muir Baxter, Strategic Sales, Utopi

Carrying with him his strategic sales capabilities and understanding for developing extensive pipelines for innovative proptech companies, Muir’s appointment will aid in Utopi’s expansion plans.

“Bringing on the powerhouse that is Muir is a huge sign of our commitment to these new expansion plans. We have an established customer base in the UK and in Europe, and as we enter the US market, we are thrilled to have someone with his experience leading the charge from a strategic perspective. He brings with him relationships that go beyond his reputation, and a real passion and ambition to challenge the norm. This has been proven with the way he has taken SmartRent from a small name to a known brand across the UK. We know he will do the same for the Utopi name and look forward to seeing how we can bring his charisma to our growing team.”

Jonathan Burridge, Co-Founder and Chief Executive Officer, Utopi

Muir’s strong roots in residential proptech will also help propel Utopi into new global markets.