Transforming the property industry through AI: exploring the potential

Kosy Living discusses the future impact and potential that Artificial Intelligence (AI) could have on the Build to Rent and property sector.

Eve Thomson at Kosy Living discusses the future impact and potential that Artificial Intelligence (AI) could have on the property sector and Build to Rent | BTR News

The recent advancement of AI has created excitement, concern and fear around its potential. In the property sector, however, the utilisation of its complex data-gathering and assessment capabilities could provide property owners, developers and investors with efficient insights and tools to continuously improve and progress. Across all stages of the development timeline, AI could significantly alter the future of the sector. Eve Thomson from Kosy Living reflects on the revolutionary ways in which AI could transform the industry.

By Eve Thomson, Head of Marketing, Kosy Living

AI has become a highly topical subject worldwide, and its relevance to the property industry is particularly interesting. As technological advancements continue to reshape the way we live and work, AI stands at the forefront of transformative innovation. From optimised design and automation to predictive analytics and energy efficiencies, AI can drive innovation, improve productivity, and promote sustainability in the sector.

The use of AI in residential markets is still in its early stages, but it is gaining traction in sectors such as Build to Rent, co-living and purpose-built student accommodation (PBSA).

At Kosy Living, we’ve decided to take a deep dive and explore how AI can revolutionise various aspects of the industry, including valuations, investment analysis, design, construction, building management, marketing and sales, and property searches. With its advanced data analytics and machine learning algorithms, AI can offer invaluable insights, enhance decision-making processes, and streamline operations for industry professionals and property owners. However, we also recognise and address the valid concerns and apprehensions surrounding AI and its potential impact on jobs.

Property valuations and investment  

A crucial aspect of the industry, the future of AI holds immense potential for revolutionising property valuation and investment analysis processes. As AI technology advances, we can expect even more accurate and efficient gathering and assessment of data. By analysing vast amounts of historical data, market trends, and a multitude of factors like location, amenities and economic indicators, future algorithms will be capable of providing highly precise and real-time property valuations. This will empower property owners and investors with comprehensive insights, allowing them to make informed decisions on pricing, purchasing, selling and investing in properties. With the continuous development of AI, the property industry can harness its potential to improve outcomes and unlock new opportunities for growth.

Design and planning

From a design and planning point of view, AI can assist architects and designers in generating optimised designs based on specific criteria and constraints. By leveraging generative design algorithms, AI can explore endless design possibilities, considering factors such as site conditions, environmental impact, energy efficiency and user preferences. This can lead to more innovative and optimised designs that maximise space utilisation and minimise resource consumption.


AI-powered robotics and automation technologies can also transform the construction process. Robotic systems equipped with AI algorithms can perform repetitive and physically demanding tasks with high precision and speed. This can significantly reduce costs, enhance safety and accelerate project timelines.

AI will analyse substantial amounts of construction data, including historical project data, weather patterns and material performance, to provide valuable insights and predictions. Predictive analytics can assist project managers in identifying potential risks and delays, optimising construction schedules, and making data-driven decisions to ensure projects stay on track and within budget.

Quality control

AI can also improve quality control processes by harnessing image recognition technologies. Algorithms can evaluate images and videos captured on construction sites to detect defects, identify safety hazards and assess quality. This automation can reduce human error and ensure compliance with construction standards.

Additionally, AI can play a vital role in enhancing energy efficiencies and sustainability. Algorithms can examine energy usage patterns, optimise building systems, and recommend strategies for reducing energy consumption. It can facilitate the seamless integration of renewable energy sources, such as solar panels and wind turbines into building designs, optimising energy generation, storage and functionality.

Property management

AI can also play a crucial role in property management. Managers and teams often face challenges in efficiencies when managing multiple assets, addressing maintenance issues, and ensuring tenant satisfaction. AI-powered management systems can automate various tasks, such as rent collection, maintenance scheduling and tenant communication. By using more advanced chatbots and virtual assistants, property managers can provide quick and personalised responses to tenant queries, ensuring a seamless and efficient experience.

Furthermore, AI algorithms can predict maintenance requirements. By monitoring building systems, it can identify potential issues and schedule maintenance activities, enabling proactive maintenance and reducing costly repairs.

Marketing and sales

AI will continue to play a significant role in property sales and marketing by offering enhanced personalisation, allowing tailored experiences and recommendations based on individual preferences. Advanced virtual reality and augmented reality technologies will enable more realistic and immersive property tours and AI-powered virtual assistants will handle complex interactions.

Predictive analytics and machine learning will provide more accurate sales forecasting and market trend analysis and AI will support decision-making processes and create seamless omni-channel campaigns and experiences for customers.

Overall, the future of AI in property sales and marketing promises personalised, immersive and data-driven experiences.

Property searches

Traditional property searches can be time-consuming, requiring individuals to manually sift through numerous listings and filter options based on their preferences. However, AI-powered search platforms can leverage natural language processing and machine learning techniques to understand user preferences and provide highly personalised recommendations. By analysing user behaviour and historical data, algorithms can learn and adapt to individual preferences over time, improving the accuracy and relevance of property suggestions.

Users will be able to ask detailed questions and receive relevant property suggestions in real-time, reducing the time and effort required to find the ideal property. As AI algorithms learn and adapt from user feedback and interactions, they will continuously refine and enhance their accuracy and relevance.

What about jobs?

The integration of AI raises serious concerns and questions about the potential impact on jobs on all industries.

Many experts suggest the adoption of AI is expected to lead to a shift in job roles rather than complete job loss. As automation takes over repetitive and mundane tasks, it can free up workers to focus on more complex and strategic activities that require creativity, problem-solving and interpersonal skills. There is no doubt however, that as AI technology advances, there will be a growing need for upskilling and reskilling the workforce. This means that individuals may need to acquire new skills and adapt to changing job requirements.

Therefore, new job opportunities will be created, and future roles might include AI system trainers, data analysts, AI specialists and automation engineers. Additionally, as the industry continues to adopt more sustainable practices, there will be a growing demand for professionals with expertise in green building design, ESG, energy management and sustainable construction practices.

AI technologies are likely to be best utilised when combined with human expertise. The human element remains crucial for decision-making, creativity and managing complex situations. Professionals in the industry can leverage AI as a tool to enhance their capabilities, increase efficiency and improve outcomes. Collaboration between humans and AI can lead to more innovative and successful projects.

“Artificial intelligence is already transforming the property industry and its limitless potential is both impressive and intimidating. As we embrace the power of AI, we unlock new possibilities for optimising efficiency, enhancing customer experiences and driving innovation. From intelligent data analysis to predictive modelling, AI empowers us to make smarter decisions, mitigate risks and discover opportunities. It is our responsibility as industry leaders to embrace this transformative technology and harness its full potential for the benefit of our teams, clients and stakeholders, whilst also committing to a balanced approach that prioritises the wellbeing and growth of our workforce.”

Paul Brundell, CEO, Kosy Living


In conclusion, whilst AI adoption may change certain job roles, it is more likely to augment human capabilities and create new opportunities. By focusing on higher-value tasks, collaborating with AI systems, and embracing continuous learning, professionals in the industry can adapt to the changing landscape and remain valuable contributors to the field.

AI holds immense potential for transforming the property industry. From optimised design and automation to predictive analytics and enhanced efficiencies, AI can drive innovation and improve productivity, leading to more accurate and efficient decision-making, and improved sustainability and efficiencies in the sector.

AI is inevitable, and therefore the industry is encouraged to leverage the power of this technology to unlock new possibilities, overcome challenges, reduce costs, and create more intelligent and sustainable built environments that will shape the future of real estate.