The value of good design in Build to Rent

AGC in collaboration with Dataloft reveal the latest statistics behind a premium Build to Rent service.

Canary Wharf BTR scheme showing the value of design - AGC | BTR News

Written by AGC BTR

According to Knight Frank, in 2020 we saw an anticipated £4bn invested into UK Build to Rent, which led to the question – why are furnished apartments better? In 2020, we launched our new Build to Rent offering following the success of our latest project with Vertus. AGC BTR is the benchmark for aspirational luxury living in the Build to Rent sector. The achieved design price premiums in other residential market sectors, including home buying and branded residences, have long been evident. Build to Rent is in an ideal position to repeat these trends.

Following the increase in awareness and a 16% rise in a global price premium for luxury branded residences, AGC worked closely with Dataloft to uncover the increase in demand for a new way of living. 

The value of good design

Good design attracts a price premium. As renters become more discerning in their choices, there is evidence of a clear trend to renters wanting high quality and well-designed homes. The Build to Rent sector is ideally placed to respond. 

Growing in an environment where anything is possible, AGC continuously sees the yes in the no. Our Design and Buying teams are renowned for breaking boundaries and setting new trends, ultimately progressing our schemes with your residents’ ever-evolving lifestyles. With over 10% of people opting for a more premium furnished home across prime London and with the Covid-19 outbreak seeing many spending more time than ever at home; people are increasingly opting for a flexible luxury option. 

Canary Wharf Build to Rent scheme showing the value of good interior design - AGC | BTR News

Luxury meets rental 

Our latest Dataloft revealed that tenants across the Build to Rent sector are increasingly discerning their expectations and choices and are prepared to pay premiums for products that meet their needs. 

Design matters to tenants; the importance of the internal, and external look, feel, and ambience ever increasing in our experience-driven economy. Quality interior design is critical in creating comfortable homes where occupants feel safe, secure and happy. Research proves that furnished properties rent quicker, have lower voids, and let for less discount on their initial asking price than their unfurnished counterparts (LonRes, 2020). 

The Build to Rent sector offers the biggest revolution in the housing market across the UK in decades. For savvy developers, there is the opportunity to deliver a product synonymous with quality that offers a lifestyle experience. 

“Every square inch was thoughtfully laid out. The finishes make it feel as if we’re staying in a 5-star hotel.” 

Tenant, 8 Water Street

Access the full 2021 BTR Dataloft Report 

Touching only the surface of results, our full Dataloft is available for you to download here. Gathering data from notable industry professionals and further exploration into AGC’s definitive Build to Rent offering, all essential information about the future of Build to Rent is enclosed within our report. 

If you would like to find out more information about our Build to Rent offering, please contact the team who are happy to help: email or call us on +44 (0)20 3651 3325.

All statistics provided by Dataloft Design Matters Report 2021.