The UKAA rebrands to ARL

The UK Apartment Association (UKAA) announces its rebrand to the Association for Rental Living (ARL), reflecting the sectors growth.

The UKAA has rebranded to the Association for Rental Living (ARL) | BTR News
The UKAA has rebranded to the Association for Rental Living (ARL).

As of today, the UKAA has rebranded to ARL, reflecting the association’s breadth of the purpose-built rental living sector which it represents in the UK, and the growth of rental living internationally. 

The new brand identity was developed and delivered by a B Corp certified creative agency through a 9-month process of evaluation, membership interviews and stakeholder consultation, in-person workshops, presentations and discussions.

ARL will now represent urban and suburban multifamily and single-family, co-living and later living – and will continue the legacy of the UKAA as the membership organisation for the Build to Rent sector and its subsectors.

“The UKAA brand was appropriate when the organisation was first formed, primarily serving members of the Build to Rent apartment sector in the UK. That sector is maturing and growing in scope and the increasing investment in, and demand for, other types of purpose-built rental homes has meant the ‘Apartment Association’ brand is longer descriptive of the wider living sector the organisation represents.

“The underlying principle of who the ARL represents is institutionally backed, purpose-built, professionally managed rental homes of all types and the name reflects this – elevating rental living with politicians, policymakers and consumers.”

Brendan Geraghty, CEO, ARL

ARL’s vision is to redefine the concept of rental living through the global transformation of the sector, pioneering a world where exceptional, sustainable homes to rent are a first choice. The association will also remain committed to setting and raising standards across the Build to Rent sector, as demonstrated by the soon to be introduced Code of Practice principles. 

To support the strategic shift from the UKAA to the ARL, the association recently announced new committees for investors and lenders, single-family housing and co-living. This came with the appointment of a new Chair for the Investor and Lender Forum, and the appointment of a Chair for the single-family housing committee.

Originally founded out of, and with affiliation support from, the National Apartment Association in the USA, the UKAA has promoted the establishment and growth of all Build to Rent typologies in the UK. The association is a representative body leading on sector advocacy and education, best practice, knowledge and data sharing, networking and events.

“Embracing the brand values of Energetic Leadership, Empathy and Community and Education and Empowerment, the ARL seeks to accelerate change in the Build to Rent sector, driving growth, dispelling myths, and championing collaboration to create a thriving living environment. Through advocacy, education, events, and a united voice, we spearhead the global transformation of rental living, redefining the very concept of living.”

Brendan Geraghty, CEO, ARL

The UK Build to Rent sector has grown significantly since the UKAA was established – and the rebrand is a response to this. With a membership of over 330 organisations across the rental living sector, reaching 4,500+ professionals, the new brand reflects the maturity and market growth of today’s purpose-built rental living offering.