The perception of ‘free’ among BTR residents

Average Build to Rent Facilities ratings bounced back since the lockdowns of 2020, according to the HomeViews 2022 National Build to Rent Report.

Apartment at Chapel Wharf by Dandara Living which includes a variety of facilities including an onsite gym, house kitchen and co-working areas - HomeViews | BTR News
Apartment at Chapel Wharf by Dandara Living which includes a variety of facilities including an onsite gym, house kitchen and co-working areas. Image credit: Dandara Living.

Since the lockdowns of 2020, the average Build to Rent Facilities ratings bounced back according to the HomeViews 2022 National Build to Rent Report.

By Hannah Marsh, Co-founder, HomeViews

Although regional Build to Rent developments tended to score higher than London schemes, the bounce-back in average Facilities ratings was driven by a London recovery. The 2022 report also found that the correlation between the overall Star Rating of a development and its Facilities rating was 23% stronger than in 2020.

This year’s free HomeViews 2022 National Build to Rent Report is based on reviews from 64% of completed Build to Rent developments in the UK, giving the most in-depth insight into the resident experience for this growing sector.

HomeViews launched in February 2019 and has since published over 38,000 reviews from over 2,300 apartment and housing developments across the UK. We aim to provide valuable, insightful, and trustworthy content from verified resident reviews.

Highest-rated for Facilities

We compared the facilities of the top- and bottom-rated developments and looked at the facilities that residents specifically referenced and valued. A concierge, communal inside space, bike storage and a gym were all facilities that the Top 10 had in common, and not nearly as many of the bottom ten offered these facilities.

Comparison of Build to Rent facilities from HomeViews | BTR News

Of the reviews for the Top 10 developments, 43% mentioned a gym, 16% talked about a concierge, and 10% referred specifically to the concierge or security service being 24-hour. This, they said, was helpful and also made them feel safe.

“The building is bright, clean and well designed. This holds true for the communal areas and for the individual apartments. Five-star rating for this aspect. Furthermore, living here gives you access to the free gym and the facilities there are great as there is sufficient gym equipment for even advanced trainers.”

Ben S, Verified Resident on HomeViews, Chapel Wharf by Dandara Living, (No. 2 in the Top 10 New Build Homes in Manchester), October 21

‘Free’ features

The HomeViews report also explored the perception of ‘free’ among Build to Rent residents. Reviews have increasingly referenced ‘free’ services – such as a free gym, free coffees, free events, or even free beer.

‘Free’ services were mentioned in 12% of the reviews for the top-rated developments for Facilities. The small, unexpected touches provided by management, and the facilities that residents did not feel that they had paid for but saw as a ‘free’ bonus, were seen to result in an increased perception of value and level of satisfaction.

The next HomeViews Build to Rent report will be released in March 2023 – register your interest to be notified when the report is available.