SWHM demonstrate service excellence with award win

Entering the Build to Rent sector earlier this year, SWHM win the prestigious gold award for Best UK Hotel, demonstrating its service excellence.

Switch Hospitality Management (SWHM) wins prestigious gold award for Best UK Hotel | BTR News
Switch Hospitality Management (SWHM) wins prestigious gold award for Best UK Hotel.

Earlier this year, Switch Hospitality Management (SWHM) announced its entry into the Build to Rent sector with a unique offering and hospitality ethos. With significant projects in the Midlands – including a 228 home residential development, a 16-storey office development, and its flagship Park Regis Birmingham hotel – SWHM extended their services into Build to Rent.

SWHM announces that Park Regis Birmingham has won the prestigious gold award for Best UK Hotel for the second year running at the hotel industry’s flagship awards evening, whilst also winning the silver place award for Best Incentive Provider.

The award carries greater significance as it is voted for by customers. SWHM believe hospitality is at the core of the Build to Rent market, so they train all of their teams at the UK’s best hotel, which means that when their receptionists and managers take over a Build to Rent scheme, the service expectation is already natural to the team.

“We were delighted to retain our award and push great venues like Celtic Manor into 2nd place. I have just come from one of our schemes where I watched the team complete a new tenant induction, again another basic standard for us that ensures our customers, we call our tenants customers, have the very best welcome and service.

“Our current rental yields are 12% above the market and crucially our retention is running 15% higher. We are managing voids with our short-term Apart Hotel initiative that is providing developers with two P&L’s and moving occupancy to the mid 90% level.”

John Angus, Managing Director, Switch Hospitality Management

The M&IT Awards 2022 – known as ‘the Oscars of the industry’ – was hosted at Evolution London and attended by over 750 guests. Organised by Meeting & Incentive Travel magazine, the awards ceremony was hosted by TV presenter and Strictly star Ore Odube – and brought together industry professionals to recognise outstanding performance across the industry and reward excellence in service.

“We’re delighted to have taken home this gold award for a second time running – this award is particularly close to our heart as it is independently voted for by customers.

“Being the number one hotel in the UK is an accolade that every hotel strives for, and we do not take our win for a second year for granted – I’d like to thank the whole team across Switch and Park Regis Birmingham for their continuous hard work, and thank our loyal customers for their continued support.

“We’re extremely proud to see Park Regis Birmingham firmly stand as the best hotel in the UK.”

John Angus, Managing Director, Switch Hospitality Management