Survey reveals two thirds of people shun design trends

A new survey reveals that two thirds of people shun design trends in favour of their own personal taste, and the youngest care the most about interiors.

An example of a room with a tranquil, neutral colour palette - Hatch Interiors | BTR News
An example of a room with a tranquil, neutral colour palette.

ALMOST two thirds of people (62.7%) shun trendy designs and decorate their homes according to their own personal taste, reveals a new survey by Hatch Interiors. Contrary to popular belief, the Design Manager at Hatch Interiors explains that interior design is not about following the latest trends.

“The turnover time between trends is becoming shorter and shorter. Trends will always come and go, but the majority of today’s households are prioritising meaningful, self-expressive design choices which reflect their personal style. Your personal space should always represent who you are, rather than following an influencer on Instagram or Pinterest. Always ensure you love the space and follow your heart. Individuality is trendy. These styles can’t be duplicated from social media, embracing who you are, and your unique style is the way forward.” 

Giverny Simm, Design Manager at Hatch Interiors

A total of 29.9% of those who took part in the survey favour a neutral interior with ‘pops’ of colour, which was the most popular option, whilst 13.2% plump for a bold, bright and striking interior, which was the least favourite.

The survey of 1,000 UK adults, aged 18 to 64, revealed that 34% of females prefer a timeless mid-century modern interior and 44% of them like or love decorating their homes, with men trailing behind at 28% of them enjoying this activity. Men, however, were ahead of females when it came to ranking a palette of strong colours used moderately throughout their home as their top style choice, with 33% as opposed to 27%. 

Nearly three quarters of the under 35s surveyed (72%) said the interior design of their home is important or very important, with just 58% of the age group 46+ feeling this way. The under 35s also led the way when it came to finding gallery walls appealing or very appealing at 49%, with 50% of them finding square panelling with shelving appealing or highly appealing, and 47% finding the half-height panelling and wallpaper look appealing or very appealing. And if there were two properties to choose from, picking one that’s move-in ready with kitchenware, linens and towels, and one that offers communal spaces and amenities would be the most popular among the under 35s at 39% and 38% respectively.

“The youngest care the most about their interiors – perhaps related to the pressure of having everything Instagram-worthy. They’re the age group most interested in the popular Scandinavian and Japanese styles of neutral colours and unrefined materials, and the least likely to want a retro, bright, 1960s or 70s-inspired interior. They’re also the age group most likely to choose a minimalist design scheme.

“The 36 to 45-year-olds are the most likely to work from home, so they will likely want a good workspace. This is the age group most likely to go big and bright, using striking colours throughout, as well as more moderate use of strong colours. This is the age group that likes minimalist, neutral designs the least. 

“Those aged over 46 entertain friends at home the least, and that may be why, when it comes to hiring an interior designer, they’re not doing it because they want to be on trend. They’re more likely to follow their own personal style. This oldest group is least interested in wall panelling. Their favourite styles are minimalist and timeless mid-century.” 

Giverny Simm, Design Manager at Hatch Interiors
A room with strong colours used moderately throughout - Hatch Interiors | BTR News
A room with strong colours used moderately throughout.

The survey by Hatch Interiors also found that when comparing higher earners (with a salary of £48k+), 50% said design is the number one reason that they choose a piece of furniture; with 71% saying that the interior of their home is important or very important, compared with just 58% of lower earners (with a salary of £20-£48k) feeling this way. A total of 75% of higher earners design their homes according to personal tastes instead of trends compared with 82% of lower earners, and 64% of higher earners find the benefit of hiring an interior designer for fresh ideas appealing or very appealing, compared to just 45.5% of lower earners.

“Higher earners are more flamboyant, more interested in the fresh ideas an interior designer can bring though much less interested in what is trendy. One third have no interest in gallery walls, a widespread trend in recent years. The look of a piece of furniture is more important to them than it is for lower earners. They’re more likely to entertain friends at home, so they may care more about having homes that impress.”

Giverny Simm, Design Manager at Hatch Interiors

The Hatch Interiors bespoke design team has worked on high-end residential interior design and refurbishment projects across London and the South East, as well as working with top developers and investors such as Taylor Wimpey, Hill Group, Bellway and Berkeley Group to create stylish show homes and large-scale Build to Rent interiors. Thanks to this success, company now occupies a 51,000 sq ft warehouse in Harlow, Essex, near to the M25. 

Hatch Interiors has over 20 years industry experience and has the extensive ability to understand how you use your home and your personal style to create luxurious, unique interiors that perfectly reflect you. Its team of in-house designers are dedicated to creating bespoke interiors to meet your individual brief, whilst skilled joiners and upholsterers create exclusive furniture to further enhance your home.

Giverny Simm, Design Manager at Hatch Interiors shares her top interior design tips:

Colour palette options 

  • Neutral is always a good idea; it is the basis of all design. It could be a subtle feature wall or a sofa – it’s a great base to add colour into in terms of cushions, artworks etc. 
  • Go bold or go home! If you’re going to go bold, you may as well go all out, paint your ceiling, paint your skirting, go wild! There are so many amazing colours available so do your research and go for it.

Feature wall options 

  • Paint is a great way of adding colour to a space, without the commitment of wallpaper. It always remains a firm favourite in the industry, especially since now you can create abstract shapes or a simpler colour block. 
  • If you are unsure how to create a feature wall, why not try half wall paint and half wallpaper as an inexpensive way to achieve personality and colour? This is also a great solution if you can’t quite make up your mind to commit to a full wall.
  • Panelling is everywhere at the minute, from super simple and stylish wood slat panelling to beading features, all of which can be done by yourself. Pinterest and Instagram have lots of handy tips and tricks. 

 Design styles 

  • When creating a minimalist look, the key is less is more, think clean lines, less clutter and slick elements that pull it all together.
  • Scandi is a firm favourite and is ever evolving and is no longer just a case of oak and white finishes. The introduction of the more Japandi (Japanese + Scandinavian) feel has created an even more appealing and versatile look. Probably the easiest theme to create in your home. 
  • Creating a bold colourful scheme can feel daunting, however, my advice would be to start small and then add to it. Think colourful cushions on a neutral sofa but paired with a fun-coloured armchair. It’s all about balance unless you want to achieve full maximalist look.
  • Mid-century is a design classic, whether it’s implementing some warmer walnut tones or focusing on a design classic like a Wishbone armchair, it’s super simple to implement in the home. 
  • 1960s & 70s print is everywhere on the high street – think burnt oranges, floral pattern meets retro-style lighting.

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