Rightmove acquires Build to Rent focused review site HomeViews

Property portal Rightmove plc acquires Build to Rent focused review platform HomeViews, to further enrich their property information.

Rightmove acquires Build to Rent focused review site HomeViews | BTR News
Image credit: HomeViews.

The UK’s largest property portal – Rightmove – acquires review site HomeViews Platform Limited for a cash consideration of £8m. Following the acquisition, HomeViews’ CEO Rory Cramer will continue to lead the team.

“The HomeViews team has built an impressive platform that gives consumers additional useful information to make decisions. It also provides valuable feedback for industry operators, especially in the build to rent sector, which is an exciting and fast-growing segment of the UK property market.

“This acquisition provides Rightmove with yet another opportunity to further enrich our market-leading property information set for UK consumers and to create new and effective relationship tools for our build to rent operator partners. We’re very excited to have Rory and the entire HomeViews team onboard.”

Johan Svanstrom, CEO, Rightmove 

The HomeViews platform provides verified resident reviews of property developments, with a focus on the Build to Rent sector. It aims to support prospective residents to make more informed decisions about where to live.

The platform provides operators and developers with a research and marketing tool to help them better understand their residents’ experiences. HomeViews Pro – the company’s data platform –offers insights that help better understand resident experiences and trends across the sector.

“Joining Rightmove gives us a brilliant opportunity to expand our services for our partners and other stakeholders. Rightmove’s brand leadership, its ongoing digital and product innovation, and the breadth and depth of its reach across the UK property market make this a fantastic combination. We can’t wait to start working together to leverage those benefits for the rapidly expanding Build to Rent market.”

Rory Cramer, CEO, HomeViews