Quintain welcomes Fresh Arts to Wembley Park

Fresh Arts has taken over management of The Yellow community hub at Wembley Park, merging its programme of cultural activities with those already on site.

Fresh Arts Summer Camp - Wembley Park | Quintain | BTR News
Fresh Arts Summer Camp. Image credit: Harrow People Magazine

Developer Quintain has added arts education provider Fresh Arts to the ever-growing Wembley Park community in Brent. The new home for Fresh Arts will be within the award winning community hub previously known as The Yellow, where Fresh Arts will continue to offer a broad range of activities catering to all age groups.

Wembley Park has become synonymous with music and entertainment. OVO Arena Wembley hosts global pop tours from an array of artists, whilst Troubadour Wembley Park is the go-to for theatre shows. The Park is supplemented by a year-round programme of public art and events across the neighbourhood where the National Stadium is a close neighbour.

“This is a full circle moment for me as my grandparents came to Brent as part of the Windrush Generation and I grew up in Wembley. I am delighted that now, our work, which celebrates diversity and arts access for children and young people from all backgrounds, has a permanent home in Brent thanks to this partnership with Quintain. We are delighted to be moving our head office to Wembley Park to join a thriving arts community, as we celebrate our 15-year anniversary. We believe that Wembley Park is becoming the cultural heart of Northwest London, and we are thrilled to be a part of that growth. This exciting announcement builds on the news of Fresh Arts becoming a new Arts Council England National Portfolio organisation in 2023.”

Davinia Khan, Director, Fresh Arts C.I.C

This new partnership with Fresh Arts will provide cultural community programmes for young, diverse groups in Brent, providing access to arts education for all. The Yellow has traditionally offered a wide range of education and skills related activities. The new addition will support this offering.

“We are proud to be offering Fresh Arts a new long-term home at Wembley Park, offering a platform to merge existing content of The Yellow with theirs. Over the last two decades, we have embedded culture into permanent and temporary spaces alike across the estate and have partnered with institutions for the long term. We feel incredibly fortunate to have Fresh Arts join us on site to enable our local residents and community to benefit from its enriching and fulfilling programme.”

James Saunders, CEO, Quintain

In the last 12 months, 229 classes were held, 353.5 hours funded to good causes, offered 109 events enjoyed by 20,102 members of the community. After evaluating numerous cultural projects across Brent, and working closely with Brent Council, Quintain has welcomed Fresh Arts long-term.

Focussed on supporting residents’ health and wellbeing, the arts education provider recognises that creativity impacts physical health and wellbeing just as much as sport. Further understanding and promoting the link between creativity and wellbeing, Fresh Arts is dedicated to supporting and improving mental welfare and vitality through its art initiatives.

“We’re thrilled to welcome Fresh Arts C.I.C to Wembley Park. This partnership with Quintain highlights the power of collaboration in uniting art and community. With this new permanent base, Fresh Arts C.I.C can focus on what they do best, nurturing creativity, delivering dynamic cultural programmes, and opening up arts education to all of the community.”

Councillor Fleur Donnelly-Jackson, Cabinet Member for Customers, Communities & Culture, Brent Council

Wembley Park has been transformed over the 20 years whilst Quintain has been custodian of the neighbourhood, to become a cultural heart for Northwest London. The Yellow community centre opened in 2015 in a portacabin and was moved to the purpose-built location in 2019.

“Fresh Arts are a valued National Portfolio Organisation that have consistently provided a vital cultural offer for children and young people in Brent and the surrounding outer London boroughs. It is gratifying to see them move into a new modern space in Wembley Park, supported by Quintain. This will enable them to deliver their high-quality programmes for more local children, where they live and where they go to school – a major priority in the Arts Council’s ten year strategy, Let’s Create.”

Neil Darlison, Director, Theatre and London, Arts Council England