Plans submitted for 100 Broad Street BTR

Urban Vision submits a planning application for 100 Broad Street, a Build to Rent development in Birmingham.

CGI of the ground floor at the 100 Broad Street Build to Rent scheme in Birmingham. Urban Vision has submitted a planning application for the new development | BTR News
CGI of the ground floor at the 100 Broad Street Build to Rent scheme in Birmingham. Urban Vision has submitted a planning application for the new development.

Specialist real estate investor and developer – Urban Vision – has submitted a planning application for 100 Broad Street, a landmark Build to Rent development in Birmingham. If approved, the proposals will maximise development on a brownfield site.

100 Broad Street will be one of Birmingham’s most sustainable buildings. The 33-storey development will deliver 294 new Build to Rent homes, alongside co-working spaces, communal lounges and rooftop gardens. The scheme will also present opportunities for independent shops, cafés or restaurants at street level.

The proposed building – designed by Howells – uses a unique asymmetrical shape to add value to the city’s skyline. 100 Broad Street apartments have dual aspect views across the city. The scheme takes inspiration from Birmingham’s concrete heritage and iconic urban landscape.

“This project has challenged us to look again and question the blueprint for efficient tall building designs. The stepped form has created an opportunity to explore a unique, sustainable approach to high-rise living and integrates new regulations and construction techniques.

“100 Broad Street pays reference to Birmingham’s architectural modernist past while looking to the future to create a building that is more Birmingham, less anywhere. We look forward to working with Urban Vision and the wider team to provide sustainable, Build to Rent homes for the current and future residents of Birmingham.”

Robert King, Director, Howells

Designed to be a smart building, 100 Broad Street is all electric and uses innovative technology to help drive efficiency and reduce the carbon footprint and occupational costs of its users.

100 Broad Street Build to Rent development | BTR News
100 Broad Street Build to Rent development.

Once the scheme is operational, it is expected to create over 50+ new jobs as well as more during the construction phase. It is anticipated that new residents will have access to around £5m of available expenditure, which could benefit local businesses along Broad Street and the wider area.

The 100 Broad Street site is a key development opportunity in Birmingham, which has benefitted from a historic planning consent. A 61-storey residential building was approved in 2019, however this didn’t progress as it was found to be undeliverable.

Urban Vision’s planning application proposes a deliverable, efficiently designed building, that is highly sustainable, future proofed for changing occupational needs, and of an architectural style and materiality that will give the building longevity.

“100 Broad Street is a fantastic opportunity to deliver one of Birmingham’s most sustainable buildings, which adds real value to the city and its skyline. We wanted to deliver something that will set the standard for tall buildings in Birmingham, but also drew on the city’s heritage.

“As an underutilised brownfield site, this is an opportunity to support the wider regeneration of the area – driving local growth and creating jobs. It is important we get this right.

“Our proposals are deliverable and, should planning permission be granted, construction can begin as soon as possible. We look forward to working with our partners at Birmingham City Council, and within the community, to progress the application.”

Nigel Robson, Director, Urban Vision

Urban Vision is a specialist in real estate development, investment, asset management and strategic land assembly. The company has a track record of creating visionary and award-winning developments and investments that prove popular with residents, visitors and occupiers – as well as investors.

Urban Vision aims to satisfy its long-term environmental, health and social objectives, whilst continually pushing the boundaries in design, placemaking and sustainability.