Acting on behalf of specialist real estate investor and developer Urban Vision, Howells has secured planning approval for The Hundred – a Build to Rent development at 100 Broad Street in Birmingham. Birmingham City Council’s planning committee approved the project today (1 February 2024), following recommendation by its planning officers.
The 33-storey Build to Rent development is set to deliver 294 new Build to Rent homes on a city centre brownfield site. Amenities will include co-working spaces, communal lounges and rooftop gardens, and the scheme will offer opportunities for independent shops, cafés, or restaurants at street level.
The Hundred will be one of the most sustainable developments in Birmingham, designed to be a ‘smart’ building that is both all-electric and uses innovative technology to help drive efficiency and reduce the carbon footprint and occupational costs of its users.
“This project has challenged us to look again and question the blueprint for efficient tall building designs. The stepped form has created an opportunity to explore a unique, sustainable approach to high-rise living and integrates new regulations and construction techniques.
“The Hundred pays reference to Birmingham’s architectural modernist past while looking to the future to create a building that is more Birmingham, less anywhere. We’re excited that the plans have been approved and we’re looking forward to continuing to work with Urban Vision and the rest of the design team to realise the scheme to provide sustainable, Build to Rent homes for the current and future residents of Birmingham.”Robert King, Director, Howells
Designed to use a unique asymmetrical shape, The Hundred scheme will add value to the city’s skyline whilst offering dual-aspect views across the city from most apartments. The design takes inspiration from Birmingham’s concrete heritage and iconic urban landscape.
Howells and Urban Vision’s plans for The Hundred propose a deliverable, efficiently designed building that is highly sustainable, future-proofed for changing occupational needs, and of an architectural style and materiality that will give the building longevity.
The development is expected to create over 50 new jobs once operational, as well as many more during the construction phrase.
“The Hundred is a fantastic opportunity to deliver one of Birmingham’s most sustainable buildings, which adds real value to the city and its skyline. We want to deliver a development that will set the standard for tall buildings in Birmingham, but also draw on the city’s heritage.
“As an underutilised brownfield site, this is an opportunity to support the wider regeneration of the area – driving local growth, creating a new community and creating jobs. It is important we get this right and deliver.
“Our proposals are deliverable, and we now have planning consent and so construction can begin as soon as practically possible. Working with Howells, the wider team which includes RPS, Core5, Cundall, Ramboll and Williams Gallagher, we’re looking forward to delivering The Hundred.”Mark Owen, Director, Urban Vision
Identified as a key development opportunity in Birmingham, The Hundred site benefited from planning consent in 2019 for a 61-storey residential building. However, this development was found to be undeliverable, so it was never progressed.