Placefirst launches new brand and unveils new office

Placefirst launches its new brand and moves into a new office space, following a year of record growth.

Placefirst's new office launched alongside its new brand | BTR News
Placefirst's new office launched alongside its new brand.

Award-winning Build to Rent provider Placefirst launches its new brand and has expanded into a new head office, following a year of record growth. The new brand and office marks a new era for the single family Build to Rent provider.

Located in Exchange Quay, the 4,100 sq ft space has been fully redesigned to create a fresh, flexible and collaborative environment for employees. Placefirst worked with Braithwaite Group to complete the fit out for the new office, which includes multiple new meeting rooms with new technology, a high spec kitchen and bespoke meeting pods. The in-house team also collaborated with NoChintz to bring the new brand to life in the interior design, focusing on the overall styling and communal zones.

Placefirst collaborated with Manchester based agency True North on the brand project. The new brand reflects Placefirst’s core vision of creating high quality neighbourhoods for rent across the UK, making renting stress-free.

The new office comprises a core open plan layout of fixed desks, various breakout areas, and hot desking to encourage collaborative and flexible working. There is also a range of private meeting rooms. The kitchen is also on brand – with the spec that is installed in all Placefirst homes, and a bespoke navy sofa that was handmade in Manchester sits in the entrance area.

“This is an incredibly exciting time for the business following a year of record growth. We’re proud to have expanded into our brand new office to support our teams.

“A new era for Placefirst, this rebrand and relocation paves the way for our next phase of growth where we expect to reach 6,500 homes across the country by 2026, and continue to extend our track record as leaders in the Build to Rent market. We are committed to creating best in class neighbourhoods, and high-quality rental homes where people love to live and want to stay for the long term.”

David Mawson, Chief Executive, Placefirst

Placefirst has recently hit a milestone of 1,500 homes with a projection of reaching 6,500 by 2026. Key projects include the recently completed Elevate, an £8m apartment scheme in Manchester which was 85% pre-let, and two developments which will complete this summer. The developments include Skye Edge in Sheffield, where the company unveiled first images of the scheme, and Scholars View in Hetton-le-Hole.

Committed to creating thriving communities with a strong sense of place, Placefirst is responsible for every aspect of the home and neighbourhood. Each development has a dedicated resident services manager and renters are guaranteed a characterful, fully maintained, high quality home for as long as they like.