Placefirst acquires SFH BTR scheme from Miller Homes

Placefirst fuels growth in the North West with a forward funding deal with Miller Homes to acquire a single-family housing (SFH) Build to Rent scheme in Cheshire.

SFH Build to Rent scheme in Widnes, Cheshire, acquired by Placefirst | BTR News
SFH Build to Rent scheme in Widnes, Cheshire, acquired by Placefirst.

Single-family Build to Rent developer-operator – Placefirst – continues to grow its residential portfolio in the North West. This follows the acquisition of a SFH Build to Rent scheme from Miller Homes in Widnes, Cheshire. 

The scheme includes 76 units in a mix of two-, three- and four-bedroom houses within the Lunts Heath Rise development. The forward-funded deal will see Placefirst let, manage and maintain the homes once construction is completed in Spring 2026.

With excellent access to Widnes town centre, and two miles from the M62 motorway, residents are set to reap the social benefits from the well-connected neighbourhood.

“Miller Homes is delighted to have agreed a deal with Placefirst to deliver 76 homes for the private rented sector in Widnes, and hope this forms the foundation for many more in the future.

“We look forward to providing high quality and sustainable homes at our Lunts Heath Rise development, and investing in the neighbourhood to ensure that the community we help build, and the people living in it, can grow and prosper.” 

Danny O’Connor, Divisional Managing Director, Miller Homes

In addition to the homes that Placefirst have acquired, the wider Lunts Heath Rise development is set to provide a new community featuring 328 one-to-five-bedroom homes. 

Miller Homes is also contributing over £1.2m to the local area, with improvements including open and recreational spaces, highway improvements and public transport travel incentives.

“Building Private Rented Sector homes as part of our business model, like these for Placefirst, allows us to continue diversifying our portfolio, while creating new opportunities for land acquisition and supporting our overall growth ambitions”. 

Matthew Bench, Group Managing Director – Partnerships, Miller Homes

Placefirst have said that this acquisition supports their commitment to addressing the housing crisis by delivering sustainable, high-quality schemes that enhance community living.

“Our presence in the North West is well established, however, to fulfil our ambition to increasing the number of options for high-quality rental homes, we can’t rest on our existing successes.

“With the demand for housing continuing to grow, expanding supply is crucial in order to support the region’s communities. Through close collaboration with partners, such as Miller Homes, we will continue to address the UK’s lack of quality housing, delivering professionally maintained homes in the right locations to offer residents the security they need.”  

David Mawson, CEO of Placefirst

This deal follows Placefirst’s recent expansion into the East Midlands, with the acquisition of 34 homes at the Priors Hall Park development in Corby from Jelson Homes.

The news also follows the developer-operator’s launch of a public consultation for their Farringdon Row SFH Build to Rent scheme, which took place this month.