Packaged Living and Aviva Investors fund SFH BTR homes in Kent

Packaged Living and Aviva Investors fund affordable and sustainable single-family BTR homes within the Whitecliffe masterplan development.

CGI of the new single-family Build to Rent homes within the Whitecliffe development in Ebbsfleet | Packaged Living | Aviva Investors | Chartway | BTR News
CGI of the new single-family Build to Rent homes within the Whitecliffe development in Ebbsfleet.

Sustainable living specialist Packaged Living and the global asset management business of Aviva plc Aviva Investors have announced the completion of a deal to forward-fund the delivery of 121 single-family Build to Rent homes in Ebbsfleet, Kent, with a GDV of c. £50m from a land-led South-East England housebuilder specialising in the development of new homes and communities – Chartway Partnerships Group – and its joint venture partner Henley Investment Management, the international investment and fund management firm.

“Thank you to Packaged Living and the teams involved in completing this deal to bring forward 121 new homes. The new development in Ebbsfleet will not only provide energy-efficient homes for rent, but also create a sense of belonging within a growing, vibrant and sustainable community. We’re working with an increasing number of investors who share our vision to deliver new homes for everyone, including the growing single-family rental sector. Together, we’re not just buildings houses, we’re creating communities where people can find a place to call home.”

Adam Forster, Head of SFR, Chartway Partnerships Group

The Whitecliffe scheme will comprise one-, two-, three-, and four-bedroom suburban houses providing over 137,000 sq ft of accommodation. As with previous developments funded by Aviva Investors and Packaged Living, there will also be a focus on creating homes that advance the sustainability of UK residential housing stock.

41 plots are also dedicated to the provision of affordable accommodation, and have been acquired by South East of England housing association Moat. The 7.5-acre development has been granted detailed planning consent, with construction due to start with immediate effect, with a target completion date of Q4 2026. 

“With detailed planning consent secured, bringing on board market leading rental specialists in Packaged Living at this time demonstrates continued demand and a shared conviction in Ebbsfleet as a location and the opportunity to establish a community at Alkerden Village, Whitecliffe, where we know there is significant demand for new homes.”

Ian Rickwood, Chief Executive, Henley Investment Management

Continuing the partnership’s focus on creating sustainable communities, the new development will offer families highly energy-efficient homes designed to minimise ongoing energy usage, and therefore costs. All homes in the portfolio will use air source heat pumps and electric-only energy solutions, rather than gas-powered alternatives.

The Whitecliffe development will also feature electric vehicle charging for every home, as well as wastewater heat recovery systems, photovoltaic panels, and battery storage, to help improve efficiency and further drive down costs.

“At Chartway, our vision is clear: to deliver new homes for everyone. Collaborating with Packaged Living and Aviva on this flagship project in Ebbsfleet, Kent, reflects our commitment to this mission. This partnership not only represents the development of high-quality new homes but also the delivery of an inclusive and sustainable community. We’re delighted to be part of this new development for Ebbsfleet, providing housing for the diverse needs of the local population.”  

Steve Cresswell, Group CEO, Chartway Partnerships Group

The Whitecliffe masterplan is expected to deliver over 6,250 new mixed-tenure homes across a 667-acre regeneration site – and will form the largest development component of the Ebbsfleet Garden City ‘new town.’ The master developer of Whitecliffe is Henley Camland, a joint venture between Henley Investment Management and Camland Projects.

“This transaction is an important milestone for the ongoing development of the site as a different type of housing tenure is available.  We are pleased to welcome Packaged Living to the top class development team who share the same commitment to quality, sustainability and community.”

Peter Nelson, Director, Henley Camland

The Whitecliffe development will also include four new schools as well as extensive community facilities and green spaces across three distinct villages, with the scheme being funded by the partnership located within the ‘Alkerden’ village, at the centre of the masterplan, adjacent to the education campus and main district centre.

The site is situated in close proximity to the A2/M25 and has convenient rail connections via Ebbsfleet International and Swanscombe stations, alongside a fast-track bus service linking the site to Bluewater Shopping Centre.

 “We’re pleased to welcome Chartway Group to our growing stable of house building delivery partners. As locations go, Ebbsfleet is straight out of SFH central casting; employment, schools, transportation, greenspaces and retail (incl. the butcher, baker and candlestick maker!) all featuring strongly. By the end of this year we shall be managing the homes of over 600 families with another 1,000 heading our way!”

Jonathon Ivory, Chief Investment Officer, Packaged Living

This funding deal marks the eighth investment made by Packaged Living and Aviva Investors since launching a single-family housing platform in November 2021, which aims to increase the supply of affordable and energy-efficient homes across the UK.

Since launching the platform, the partnership has funded the creation of almost 1,000 new homes across seven developments, with an additional 500 homes in exclusivity.

The Whitecliffe deal is also the second investment made by Aviva Investors’ Real Estate Active Long Term Asset Fund (REALTAF), following an investment made in February as part of a wider funding of 212 homes across two SFH developments in Milton Keynes.

“We want our Long-Term Asset Funds to be the go-to option for the UK’s DC and wealth market. The living sector is a critical part of our real estate investment strategy underpinning the Fund, whilst the scheme at Whitecliffe is a significant opportunity for us to develop an expansive scheme at the heart of a new community. We look forward to building a long-term relationship with Chartway and increasing the supply of homes which can help the UK get ready for the energy transition whilst delivering positive outcomes for retirement savers.”

James Stevens, Head of Real Estate Investment, Aviva Investors