Navana has appointed Katherine Rose as Director of BTR & PRS. The appointment is ideally placed to lead Navana’s expansion into Build to Rent. Established in 2019 by Harry Fenner, Kelly Bream and Brent Stojanovic, Navana deliver modern, technology-led and responsive property and asset management services for clients, residents and communities.
Navana has a significant portfolio of homes under management. They’re targeting growth across the Build to Rent industry, including larger family-focused developments and smaller, suburban apartment schemes in London and the UK’s regional cities.
“Navana’s fresh approach is already gaining traction with clients across the wider residential and mixed-use sector, and we see strong growth opportunities in Build to Rent.”
Harry Fenner, CEO, Navana Property Group
Katherine will be supporting Navana’s clients across the lifecycle of Build to Rent projects – from design consultancy and mobilisation, through to analysis of operational data and full-service building management. This also includes working with clients to support and amplify their brand, and optimising building designs to maximise operational efficiency – drawing on Navana’s proprietary NAV:Tech app – which allows clients to track the real-time financial performance of assets.
She will also oversee the business’ Build to Rent customer offer to deliver the best possible experience for residents and maximise tenant retentions. Alongside NAV:Tech, Navana has developed a bespoke customer-facing app for residents – ANA:Tech, which provides tailored newsfeeds and area guides for their homes.
“With her broad skillset and extensive experience, Katherine is the perfect addition to our team and ideally placed to expand our Build to Rent practice. Her deep knowledge of the sector coupled with our tech-led and experience focused approach makes us a compelling partner for Build to Rent clients.
“Understanding what modern consumers want is essential to the long-term success of a development, as is ensuring that buildings can operated at maximum efficiency. That’s where Navana’s expertise in building design, creativity and investment in data and technology give us the edge.”
Harry Fenner, CEO, Navana Property Group
Previously, Katherine was Director of Build to Rent and private rental sector client services at PRSim, a property consultancy and management business which is part of the LSL Property Services Group. She was instrumental in building their Build to Rent offer. Prior to PRSim, she spent over four years as a surveyor in Knight Frank’s central London commercial offices team.
“The Build to Rent sector is now maturing and clients are looking for partners who can help them to unlock the next wave of innovation. Harnessing the power of technology is crucial to this and Navana has already set itself apart through its investment in its own proprietary platforms.
“Using technology to better track the real-time performance of assets will not only help our clients to operate Build to Rent schemes more intelligently, but also create opportunities to improve the resident experience, by allowing asset owners to understand how buildings are used and enabling more transparent and immediate customer communication.”
Katherine Rose, Director of Build to Rent & PRS, Navana Property Group
