Moda launches major masterplan strategy

Developer operator Moda Living launches a major masterplan strategy with an 11-acre urban neighbourhood in Birmingham city.

Moda Living's New Garden Square neighbourhood in Birmingham | BTR News
Moda Living's New Garden Square neighbourhood in Birmingham.

Residential led developer operator Moda Living announces a major strategy on large-scale urban masterplans. The strategy is dedicated to delivering and operating best-in-class city centre neighbourhoods, with the launch of New Garden Square, a new 11-acre mixed-use neighbourhood in Birmingham in partnership with landowner Calthorpe Estates. 

Regenerating brownfield sites across the UK, ‘Moda Neighbourhoods’ will deliver thousands of best-in-class, sustainable new homes across the UK, alongside workspaces, community amenities and public realm.

Alongside the masterplans delivering thriving urban communities, ‘Moda Neighbourhoods’ will also fucus on lifestyle, health and wellbeing and tech, underpinned by social and environmental sustainability.

To deliver the masterplans, Moda Living will work with a range of leading institutional investors, industry partners, local authorities and stakeholders – throughout the design, delivery and long-term operational phases of the masterplans. This ensures the developer operator provides a mix of uses and amenities within its neighbourhoods that are moulded to the existing communities and their needs, whilst also attracting new talent, residents and investment to key regeneration areas.

“At Moda, our focus has always been on delivering best-in-class places where communities can thrive, and individuals can live their healthiest, happiest lives. With ‘Moda Neighbourhoods’, we can channel our expertise and strong track record for delivery into curating outstanding urban districts that boost skills, sustainability and local economies while blending with their surroundings to create seamless city experiences for residents, workers, students and visitors that meet all of their wants and needs in one neighbourhood. 

“This strategy will facilitate delivery of state-of-the-art future-planned infrastructure, thousands of much needed energy efficient homes and smart buildings targeting net zero operations, geared towards delivering meaningful social impact.”

Tony Brooks, Managing Director, Moda Living
Outdoor spaces at New Garden Square | BTR News
Outdoor spaces at New Garden Square.

Moda Living has already started bringing forward several large-scale brownfield regeneration sites – including Moda, Hove Central, SOYO Leeds and Saica in Edinburgh. Its latest will be the second phase of New Garden Square in Edgbaston, Birmingham, where Moda is already underway with an initial phase of Build to Rent homes.

The final New Garden Square 11-acre mixed-use neighbourhood will deliver up to 1,600 new homes with a mix of commercial, retail, F&B and community spaces. The final designs for the scheme are to be confirmed, with initial plans expected to be submitted to Birmingham City Council before the end of this year. 

“New Garden Square’ is an outstanding opportunity for us to launch this new strategy for the Moda business within a vibrant, exciting part of this city that we love. We look forward to working with Calthorpe Estates, the local community and our investors and stakeholders and Birmingham City Council to design and deliver something that is transformational not just for Edgbaston or Birmingham but the wider Midlands region.”

Tony Brooks, Managing Director, Moda Living

New Garden Square will deliver around £6m of new public realm. Public spaces include a new circa one-acre central park and LS scaled public realm, a striking arrival pavilion building at the site’s gateway, and new shops, cafes and restaurants throughout the site.

New Garden Square homes will offer a mix of tenures and price points – and includes homes at Discounted Market Rent – which is part of the schemes inclusive residential offering.

New Garden Square | BTR News
New Garden Square.

Moda Living is also continuing its work in social value and skills development at New Garden Square. The developer operator is working with its contractor, the West Midlands Combined Authority, as well as other stakeholders to generate community value through construction and beyond.

The first phase of this scheme includes 392 Build to Rent homes. The development topped out in 2021 and is expected to complete in 2024.

“Edgbaston is a vibrant and evolving city district which will be further enhanced by this mixed-use regeneration providing new future-enabled homes. We are delighted to be extending our partnership with Moda to further our objective of creating exceptional places. This site was last developed for commercial use over 50 years ago, so we are looking forward to working with Moda on a masterplan which is exceptional, sustainable, connected and integrated into the wider Edgbaston community.”

Haydn Cooper, Chief Executive, Calthorpe Estates
New Garden Square development | BTR News
New Garden Square development.

New Garden Square demonstrates Moda Living’s commitment to Birmingham city. The developer operator already has one operational scheme – Moda, The Mercian, which completed in 2022. Other schemes under construction in the city includes Great Charles Street which broke ground in April this year, and phase one of the New Garden Square scheme.

Moda Living has so far committed over £600m to developments in Birmingham, with a growing future pipeline that will contribute significantly to Birmingham City Council’s Our Future City framework. 

“As Our Future City Framework makes clear, Birmingham is a city on the up and we are keen to work with partners that have a track record for delivering meaningful community engagement and, ultimately, creating fantastic new places that benefit the city.

“The masterplan at ‘New Garden Square’ is a hugely exciting continuation of the work we have done with Moda Living to date. In particular, the work Moda Living has already done in the city around skills, training and development has set a new benchmark for development in the West Midlands, and I’m excited to see what they can do with this work on this amplified new scale.”

Jayne Francis, Cabinet Member for Housing and Homelessness, Birmingham City Council