Moda, Hove Central BTR scheme tops out

Moda Living’s £260m Build to Rent neighbourhood - Moda, Hove Central - reaches its highest point.

View from Moda, Hove Central by local photographer Anna Tinner | BTR News
View from Moda, Hove Central by local photographer Anna Tinner.

Moda Living’s £260m neighbourhood, Moda, Hove Central, reaches its highest point. Moda is regenerating the former Sackville Road Trading Estate into a neighbourhood of over 820 new homes, 564 of which will be Build to Rent apartments.

The neighbourhood will include six new buildings and over 60% of the 8.8-acre site will feature landscaped green spaces, pedestrian routes and public realm. Moda, Hove Central will target three-star certification from the healthy building accreditation body, Fitwel.

“This is a momentous stage in our regeneration of the former Sackville Road Trading Estate and seeing the views from the top of our tallest building really takes your breath away. Hove is a beautiful part of Sussex and we’re extremely proud to be a step closer to bringing these much-needed rental homes to Hove.

“People who move into Moda, Hove Central will be able to make new friends, join in with group activities and access wellness support services as we build a true community. They will also know their rental property is there to stay, giving them a place they can call home for as long as they want.”

“Hove Central isn’t just for the residents. Working closely with Brighton & Hove Council, local resident groups and consultants, we’re delivering a new community hub for Hove, complete with open green space, new shops and amenities and beautiful, professionally managed public realm on this formerly disused industrial site.”

Tony Brooks, Managing Director, Moda Living
(L-R) Tony Brooks, Moda Living Managing Director; Kevin Keegan, JRL Group Director; Peter Kyle, MP for Hove and Portslade; James Blakey, Planning Director at Moda Living | BTR News
(L-R) Tony Brooks, Moda Living Managing Director; Kevin Keegan, JRL Group Director; Peter Kyle, MP for Hove and Portslade; James Blakey, Planning Director at Moda Living.

The Moda, Hove Central neighbourhood was designed by Whittam Cox Architects. The scheme is part of Moda’s prime multifamily joint venture with investment manager Apache Capital, and the first to be funded by KKR.

The new homes, 10% of which will be affordable and managed by Moda, will range from studio apartments to three-bedroom homes.

“Lots of developers were interested in this site and came to see me about it. Moda was the only developer whose first conversation was: ‘Can you talk about the community around the site? Because we want to be part of that community’.

“It’s not just the building of local homes that Moda Living has championed, but also the projects they are supporting in the wider community – from basketball to art – and I am sure everyone in the city will benefit.”

Peter Kyle, Hove and Portslade MP
External shot by local photographer Debby Muscato | BTR News
External shot by local photographer Debby Muscato.

The neighbourhood will also include amenities such as a 24/7 gym, roof terraces, communal lounges, co-working spaces, cycle cafes and 260 community care homes.

Residents will have access to wellness products and services, including free access to home fitness app FIIT. Moda’s partnership with mental health expert MYNDUP will give residents subsidised access to services including counselling, meditation and life coaching. Moda’s wellness programme will also offer a range of coaching sessions. A programme of events, designed and run by Moda’s in-house operations team, will aim to help build a community.

“The completion of Hove is a significant milestone in our strategic partnership with KKR, which will enable the delivery of over 4,000 rental homes across the UK’s core regional cities. Supply-demand imbalances and long-term demographic and structural trends are driving institutional investors towards Build to Rent, and our partnership with developer and operator Moda has become firmly established as one of the industry’s leading platforms.”

John Dunkerley, Co-Founder and CEO, Apache Capital
Representatives at Moda, Hove Central Build to Rent scheme | BTR News
(L-R) Councillor Vanessa Brown (Hove Park), Councillor Carmen Appich (Westbourne), Councillor Samer Bagaeen (Hove Park), Peter Kyle MP for Hove and Portslade, Tony Brooks, Managing Director at Moda Living, Baroness Jones of Whitchurch, Councillor Jackie O’Quinn (Goldsmid) and Kevin Keegan, Director at JRL Group. Jones of Whitchurch, Councillor Jackie O’Quinn and Kevin Keegan, Director of JRL Group.

Earlier this year Moda Living became one of two major partners to Brighton Festival, supporting pop-up arts venue the Riwaq, which hosted free performances for the public throughout May. Moda is also working with local artist Richard Wolfstrome to deliver a public art strategy for the neighbourhood.

Hove artist Kirsti Davidson, who is working on the second of three 42m murals on Sackville Road commissioned by Moda Living, was invited to place a paintbrush in cement on the 18th storey of the building, the highest point of the development.

“My designs for the mural on Sackville Road were inspired by what makes Hove a special place to live, and it’s amazing to stand at the top of the tallest building to see everything that Hove has to offer. We’re very lucky to be able to call Hove home.”

Kirsti Davidson, Artist

To date, contractor Midgard has completed the foundations of all the blocks and construction of the steps going up to the main entrance has started. In January 2023, landscaping work will start with fitting out work beginning in some of the blocks. The neighbourhood is expected to open in 2023, taking Moda’s number of operational homes to over 3,000.