Moda Group to launch Moda, Loudon’s Yard BTR

Moda, Loudon’s Yard is the new Build to Rent neighbourhood from Moda Group and the first phase of the New Garden Square masterplan.

Moda, Loudon's Yard Build to Rent development | BTR News
Moda, Loudon's Yard Build to Rent development.

Investor, developer, and operator of rental neighbourhoods – Moda Group – is launching Moda, Loudon’s Yard – a new Build to Rent neighbourhood in Edgbaston which will be available from March.  

The development is the first phase of the 11-acre mixed-use masterplan at New Garden Square, which will see the delivery of over 2,000 homes once complete. The masterplan will include a new park, retail space, a range of cafes, bars and restaurants – as well as community amenities and industry-leading workspace.    

“Loudon’s Yard will be an amazing addition to the existing community here in Edgbaston. Our beautiful homes and carefully designed amenity spaces will be a perfect base for anyone to enjoy everything Edgbaston Village has to offer while having easy access into the city centre. I’m proud to see this new neighbourhood taking shape and I can’t wait to welcome our first residents soon.”

Davey Watts, General Manager, Moda, Loudon’s Yard
Booths at Moda, Loudon's Yard | BTR News
Booths at Moda, Loudon’s Yard.

Moda, Loudon’s Yard includes 398 new Build to Rent homes – a mix of one, two and three bedroom pet-friendly and deposit-free apartments. Amenities include a resident courtyard and BBQ area, state-of-the-art private dining room, a 24/7 gym, a fitness centre with tech-enabled equipment and bookable personal trainers, and co-working spaces with bookable meeting rooms.

Pool table in the amenity area | BTR News
Pool table in the amenity area.

Residents will benefit from the dedicated on-site team, available to support them with anything they need, alongside running events to encourage community and wellbeing throughout the neighbourhood.  

Residents will also have access to the MyModa app – enabling them to stay connected with neighbours, report any maintenance requests, manage their account and book on to resident events, and take advantage of exclusive partnerships with a range of local businesses.  

Meeting space | BTR News
Meeting space.

Moda, Loudon’s Yard is creating a vibrant community with wellness at its core. The scheme is conveniently located under a mile from Birmingham city centre – and it offers excellent access to transport links including West Midlands Metroline.

The development sits adjacent to the affluent Edgbaston Village – part of the Calthorpe Estate. It is also minutes’ walk from the Botanical Gardens, and a significant amount of high-quality workspace and food and beverage outlets.

Reception area | BTR News
Reception area.

Green space will be a key element of Moda, Loudon’s Yard – and is in line with the area’s heritage and Moda’s own commitment to wellbeing and sustainability. The development includes its own courtyard and garden, in addition to more than an acre of landscaped and green public space as part of the wider New Garden Square masterplan. 

The green spaces at Moda, Loudon’s Yard significantly contributes to Edgbaston’s green places. Known as a place ‘where the trees begin’, Calthorpe was keen to protect Edgbaston in the 19th century during the era of industrialisation – and no factories were allowed to be built on the area.

Gym at Moda, Loudon's Yard | BTR News

“The Calthorpe Estate has developed over 300 years, creating special places for its communities to live, work and play, and renowned for our retention and management of over 350,000 trees across the estate through that time, as well as unique green spaces and attractive public realm.

“Moda, Loudon’s Yard is the first neighbourhood of the New Garden Square masterplan, and Calthorpe Estates is truly excited to welcome this exciting new era for high quality modern living into Edgbaston, superbly designed and conceived by Moda Living, but retaining and blending into this leafy heritage.   

“Moda’s commitment to delivering lifestyle-focused living spaces with outstanding amenities and services is exemplary with a delivery record to match. We are confident that Moda, Loudon’s Yard will be a credit to Edgbaston and to Birmingham, and the start of a unique and long partnership with Calthorpe Estates.”

Ralph Minott, Masterplanning and Development Director, Calthorpe Estates

Moda, Loudon’s Yard is named after Jane Wells Webb Loudon – an English author and early pioneer of science fiction, later publishing gardening books and becoming an acclaimed botanical artist who reframed the art of gardening as fit for young women. She worked alongside her husband, John Loudon – a renowned botanist, garden designer and author who designed the famous Birmingham Botanical Gardens.