Build to Rent developer and operator Moda Living appoints Northern Artillery as its creative production company. Northern Artillery will handle the creative, digital, 3D and film requirements across Moda’s portfolio of best-in-class rental neighbourhoods in the UK.
With a pipeline of 18,400 homes worth a combined £6bn, Moda Living is delivering rental neighbourhoods from Edinburgh to Brighton, backed by leading global investors. The developer-operator is operational in four leading UK cities – Leeds, Liverpool, Manchester and Birmingham, and is working on further projects across the UK. Northern Artillery will work alongside the developer and operator’s inhouse marketing and design team to produce creative assets for each neighbourhood and living platform.
As well as Moda Living’s Build to Rent neighbourhoods, this new partnership will also include new single family homes brand Casa by Moda, which is on track to deliver 1,000 new suburban homes for rent by 2025. Casa By Moda is currently building its first neighbourhood, with the business expected to be on site with 700 new homes by the end of the 2022.
“Northern Artillery really understands our goals and vision as a developer and operator. Moda’s branding and the values intrinsic to that brand are a crucial aspect of what we do, which is why we’re delighted to be working with Northern Artillery to produce high quality collateral that will continue to support the growth of the Moda brand.Oscar Brooks, Director, Moda Living
The creative assets produced by both companies will incorporate and reflect Moda Living’s core brand principles of outstanding customer experience, ESG, wellbeing-focused lifestyles and using technology to deliver all of that and more.
The creative output will include a full range of design collateral – from brochures to hoarding, content for social media feeds, brand videos, graphics, websites and CGIs.
“Working with Moda has given us a real opportunity to demonstrate our capabilities and skillset as a creative production company. Not only the quality of the output, but the delivery and storytelling around Moda’s Build to Rent and ESG proposition. We work across several key complimentary sectors that bring pioneering creative thinking to our work within the built environment for our property clients.”Stuart Baker, Director, Northern Artillery