Moda and KKR launch the ‘Select’ model targeting affluent districts

Moda Living and KKR launch a new BTR platform - the ‘Select’ model - targeting affluent districts and kick off with a Birmingham acquisition.

CGI of the New Garden Square scheme in Birmingham, the first acquisition made by Moda Living and KKR | BTR News
CGI of the New Garden Square scheme in Birmingham, the first acquisition made by Moda Living and KKR.

Moda Living and leading global investment firm – KKR – announces today a collaboration to launch a new best-in-class rental platform, the ‘Select’ model – with an initial 5,000 homes across Leeds, Liverpool, London, Cardiff, Manchester, Birmingham and the Midlands. This marks the first investment KKR has done in the UK Build to Rent market on a platform basis.

Moda’s new ‘Select’ model will be highly efficient with condensed amenity, while also continuing to embody the company’s core brand principles of outstanding customer service, integrated technology, and health and wellbeing combined to deliver the optimum rental experience and a better quality of life. 

“Build to Rent residential remains a priority sector for us in Europe, and we are very excited to create a unique, best in class portfolio with our strategic partners Moda Living, building on Moda’s market-leading track record in delivering and operating institutional grade schemes across the UK.” 

Rosa Brand, Director, KKR

Building on its pipeline of prime city centre Build to Rent schemes, Moda and KKR’s new platform will develop and operate best-in-class, tech enabled neighbourhoods with a focus on highly efficient schemes with centralised amenity provision and flexible spaces in a low- to mid-rise built form.

“We are thrilled to be launching a new living platform with KKR, who share our vision of creating and managing state-of-the-art rental communities to cater to all demographics. They are a fantastic global strategic partner, and with our joint ambition and complementary skill sets we are in a strong position to roll out our strategy across the UK.”

Tony Brooks, Managing Director, Moda Living

The new ‘Select’ model will target city centre fringe and affluent districts – and is complementary to Moda’s existing co-living, family homes and prime rental platforms with investors including Ares Management, Harrison St, NFU and Apache Capital.

This new venture is set to make its debut acquisition in Birmingham, where it will deliver a £120m, 392-home neighbourhood at New Garden Square in Edgbaston, Birmingham on the Calthorpe Estate. 

Moda and KKR have acquired the two-acre site from Calthorpe Estates. Moda have worked closely with Birmingham-based residential developer – Court Collaboration – with a proven track record for delivery that originally secured the New Garden Square site in July 2020. Moda and Court Collaboration have worked together to bring forward the development, to design a market-leading scheme and procure the contractor – ensuring the opportunity moved from concept to reality.

‘’We are delighted to have facilitated a new partnership on the Calthorpe Estate for Moda Living and KKR to launch their new venture. It has been a collaborative approach and made possible after Calthorpe Estates secured Outline Masterplan Planning Approval in March 2018 and Court Collaboration achieved Reserved Matters Approval in 2020 for a 392-apartment scheme.

“New Garden Square remains an important part of Calthorpe Estates heritage, since its first regeneration into offices in the 1950’s, from historic Edgbaston residences. For Calthorpe this partnership heralds a ‘second regeneration’ of this site and one which will play its part within the vibrant Edgbaston Village outer city centre district. A significant new garden square and unrivalled natural place for wellbeing is at its heart – well connected to the whole of Birmingham via the new Edgbaston Village Metro terminus directly in front of New Garden Square.”

Ralph Minott, Masterplanning and Development Director, Calthorpe Estates

Moda’s New Garden Square neighbourhood will deliver new homes, gardens and amenities to this landmark site, which is located under a mile from Birmingham city centre. Set around a new landscaped garden square, the development sits adjacent to Edgbaston Village – a vibrant retail, leisure and lifestyle district, and the new Metro tram stop.

“New Garden Square is the perfect launch project for the new platform. Set in beautiful leafy Edgbaston and alongside Edgbaston Village, we will transform the area into a thriving new urban community, with best-in-class homes, public spaces and amenities creating an outstanding location to live, work and play.”

Tony Brooks, Managing Director, Moda Living

New Garden Square will be Moda’s third project in Birmingham – taking its current pipeline in the city to in excess of 1,600 homes. The development will prioritise strong sustainability credentials, and is targeting GRESB and 3-star Fitwel accreditation. Earlier this year, Moda’s McEwan building in Edinburgh became Europe’s first project to achieve the highest Fitwel rating of three stars.

“New Garden Square is a truly exciting scheme for our city, and we’re delighted to see the development now progressing. Both companies have so much love for Birmingham; a city well and truly on the up and we are thrilled Moda have bought into our ambition here. This is true collaboration in action, and we are delighted that Moda and KKR have chosen Birmingham and Edgbaston in particular as their launchpad for their UK Build to Rent business.”

Alex Neale, MD, Court Collaboration

This new announcement follows the news last week that Moda Living has secured funding from Ares Management Corporation to launch a new single family housing platform in the UK, with plans to deliver 5,000 homes by 2025 with a combined GDV of £1bn.       

This latest platform announcement takes Moda’s overall pipeline to over 18,400 units – with a GDV of around £6bn. This makes Moda the UK’s largest privately owned developer operator of Build to Rent assets.             

KKR’s investment in Moda Living was made via its second dedicated European real estate fund, KKR Real Estate Partners Europe II (REPE II). In July 2021, KKR announced the final closing of KKR Real Estate Partners Europe REPE II, a US$2.2bn fund dedicated to value add and opportunistic real estate investments in Western Europe. As of 30 June 2021, REPE II had already committed more than US$700m of capital principally across logistics and residential investment opportunities.