Love to Rent’s customer awareness week a big hit

Love to Rent reveals the success of its Build to Rent customer awareness week – the UK’s first to take place.

Build to Rent scheme. Image credit - Round Hill Capital - Love to Rent week | BTR News
Build to Rent scheme. Image credit: Round Hill Capital.

While the industry has been talking about Build to Rent for years, the many benefits of renting in a professionally managed, purpose-built development are not necessarily well known by consumers. To help raise the profile of Build to Rent, demonstrate what sets it apart from renting from the traditional private landlord and to break down outdated preconceived ideas, the UK’s first Build to Rent customer awareness week took place between 24-28 May.

Love to Rent has revealed the great success of the week which saw a 69% increase in users visiting the Love to Rent website – along with a 72% increase in page views. Love to Rent week also proved a big hit on social media channels with fantastic numbers of impressions made on YouTube (406,950), Facebook (207,980), Instagram (62,252) and LinkedIn (5,039). 

“The success of this week shows that there is an appetite from consumers for high quality, long-term rented homes, along with the benefits and lifestyle choices that are available through Build to Rent. By raising the profile of these quality rented homes people are aware of further choices available when looking for a home.”

Jamie Ratcliff, Executive Director of People and Partnerships, Network Homes 

Twitter also saw an impressive number of engagements (14,957) and posts (227) proving that the week secured fantastic reach across all major social media channels. It was also featured in 12 online and print publications and recorded an estimated 198,310 coverage views.

Love to Rent week results | BTR News

The awareness week has prompted enquiries from the likes of Halifax, Sky and Ikea – who are all keen to partner with Love to Rent on the back of a successful first ever Love to Rent Week, proving that the industry is continuing to grow and is climbing at an upward trajectory.

“The success of our first customer awareness week has really demonstrated the demand from the consumer to understand more about what Build to Rent has to offer and this has been seen clearly in the popularity of our first video, which had over 120,000 views in the first week alone and over 1.1 million impressions.

“We are also delighted to welcome Halifax and Sky as our partners. These are organisations who can see the benefits and opportunities available in the Build to Rent sector and to show the consumer that there is a different way of renting.” 

Peter Sloane, Chair of Love to Rent 

The Love to Rent portal showcases modern developments and homes across the country for a range of budgets. Tenancies are extremely flexible and can be short or long term, some with no upfront deposits to be paid.