Love to Rent Week returns

Love to Rent Week - the Build to Rent customer awareness week - returns, taking place next week to raise customer awareness.

Love to Rent week returns to raise customer awareness of Build to Rent | BTR News

This year’s Love to Rent Week – the Build to Rent customer awareness week – takes place between 24 to 28 October 2022. The campaign, supported by the British Property Federation and the UKAA, aims to raise awareness to customers of homes available, dispell myths about renting and provide information on the benefits of Build to Rent. There is no cost in taking part in the event and a customer-themed programme has been developed for the week.

“We are delighted that once again we have the support of both the British Property Federation and the UKAA, who are as passionate and committed to changing the perception of renting and raising awareness as we are.  

“Through our dedicated website, we are creating a hub of information to get positive messages out about Build to Rent and giving Build to Rent operators the opportunity to promote their developments and feature case studies, incentives and events. As a collective industry, we can make a difference and have a positive impact.”

Anne-Marie Brown, Founder, Love to Rent

Last year’s Love to Rent Week saw a 69% increase in users visiting the website, along with a 72% increase in page views. It also received 406,950 impressions on YouTube, 207,980 on Facebook, 62,252 on Instagram and 5,039 on LinkedIn. Twitter saw 14,957 engagements and 227 posts.

“Love to Rent Week is an excellent opportunity for all involved in Build to Rent to showcase what the sector is about. A quality rental sector means never standing still, because as sure as anything, the sector’s customers rightly demand ever better value and service excellence, and all served with social awareness. In the week commencing 24 October, I hope all involved in Build to Rent show what makes this sector the first destination for more and more people looking to make a home.”

Ian Fletcher, Director of Policy, British Property Federation

Love to Rent is the only digital marketing platform that exclusively markets Build to Rent homes. It aims to provide a marketplace where customers can find homes that are professionally managed, secure and have a strong community and ‘lived experience’ focus.