Love to Rent Week celebrates increased awareness around BTR

Following its success last year, Love to Rent Week celebrates another successful week in raising customer awareness of Build to Rent.

Love to Rent celebrates the success of its week-long event | BTR News

Love to Rent Week’s triumph revealed a noticeable surge in key metrics related to customer awareness during the week-long event.

Love to Rent Week, which ran from 25 to 29 September, was designed to highlight the significance of the Build to Rent sector with the spotlight on customer awareness and focus on the many benefits it brings to customers.

Love to Rent is on a mission to not only provide people a wide choice of Build to Rent properties to live in, but to also help individuals by educating them on the different aspects of the sector and how it can enhance many areas of their life.

Through a series of articles, attendance at industry leading events and an extensive social media campaign, the week offered potential customers a unique and invaluable opportunity to explore the exciting world of Build to Rent developments.

The focus was to look beyond just the aesthetics as it delved into the ethos of Build to Rent, giving people a first-hand understanding of the wealth of benefits that these homes provide.

“The delivery of Build to Rent homes continues to expand across the country. Love to Rent week serves to alert consumers to the opportunities the sector offers. It is therefore pleasing to see such a successful week on so many measures. At a time when access to private renting is so challenging, Build to Rent can provide additional quality, well managed, rental homes.”

Ian Fletcher, Director of Policy, British Property Federation

Social media has become an essential tool for people looking to make informed decisions about where and what to rent. Love to Rent Week saw record-breaking social media engagement from the public.

Instagram is a popular place for interaction and from 23 posts, impressions were up by 284%, profile visits up by 346%, content interactions up by 117% and reel interactions up by 210%.

On Facebook, from 17 published posts, impressions were up by 335%, engagement up by 113% and video interaction by 215%.

On X (formerly Twitter), from 17 published posts, content interaction was up by 767%.

The team also engaged with industry professionals on LinkedIn with 16 published posts, and impressions were up by 247%, post interactions up by 291% and video interactions up by 715%.

TikTok was launched by the Love to Rent team for this week and the five published videos lead to 2,064 views.

“We are thrilled by the incredible response to Love to Rent week over on our social channels. The surge in all key metrics clearly demonstrates the strong demand from the public to learn more about Build to Rent and how it is transforming the rental experience. Attendance at the show provided us with a unique platform to engage with a diverse audience, enabling us to convey the compelling advantages of Build to Rent living. The audience were interested in hearing more about many aspects of Build to rent including the convenience, flexible living and a strong sense of community. Build to Rent is growing massively in popularity and is illustrating a significant shift in the housing market. Through events such as Love to Rent Week, we are conveying authentic, real-life experiences, providing valuable insights for others to learn from and simultaneously increasing public awareness.” 

Anne-Marie Brown, Founder, Love to Rent

Alongside social media, Love to Rent Week piqued the interest of traditional media. There was a regional advert and press release campaign with an audience circulation of 961k.

Targeting industry professionals, ShowHouse magazine produced a 20-page special supplement sponsored by Love to Rent with a circulation of 10,000, reaching key decision makers across the whole spectrum of the housebuilding industry.

As part of the week, the Love to Rent team worked with Money Magpie to write an article about renting, leading to 343 post interactions on their website, 252 interactions on Instagram, 219 post interactions on X and 733 post interactions on Money Magpie Facebook.

Love to Rent Week is predominately about raising awareness of Build to Rent through case studies and lived experiences.

To connect further with the public, the Love to Rent team was invited to the London Home Show 2023 and presented the first rental panel session ever at this high-profile event, with the aim of raising awareness of Build to Rent as an alternative for a new home.

To further inform the public, Love to Rent is hosting the Build to Rent Awards, an event exclusively for the sector. By recognising the work that is carried out by many organisations, it will provide customers with the confidence that homes are built to a high standard and that the customer experience is a key driver throughout the whole process. Winners will be announced on 3 November 2023.