Joivy grows UK team with double appointment

As the recently launched Joivy prepares for ambitious growth, the company has made two senior appointments within its UK team.

William Parry has joined Joivy as its General Manager for the UK and Ireland | BTR News
William Parry has joined Joivy as its General Manager for the UK and Ireland.

Europe’s first comprehensive residential platform Joivy – which launched in November 2023 – has appointed William Parry as General Manager for the UK and Ireland, and Adela Padwal-Jurechova as Director of Sales.

Having previously been CEO at Joivy’s short-term rental subsidiary ALTIDO, William founded the platform in 2019 through a merger of four European short term rental companies across four different countries and became CEO in 2021. Over the next three years, the company went through a period of growth, increasing the portfolio to over 1,000 properties and 700 pop hotel rooms in over 20 cities.

In 2022, William guided ALTIDO through an acquisition by co-living brand DoveVivo. The two companies’ combined, along with France’s Chez Nestor, became the largest property management company on the continent, operating in 15 cities with a portfolio of over 10,000 beds. 

Now united under one brand ‘Joivy’, the company has announced a record-breaking year for revenue in 2023, when turnover tripled in just two years. 

“Being involved with a brand and watching it grow from the ground up into a multimillion-pound enterprise has been the most incredible experience. The STR landscape has changed significantly since I started back in 2019 and continues to evolve as the sector branches out into different verticals from co-living to castles. I am looking forward to putting all my focus and energy into cultivating my home markets. I will be overseeing performance and identifying new opportunities for growth, as well as building and maintaining important relationships within the industry.”

William Parry, General Manager UK and Ireland, Joivy

Adela Padwal-Jurechova joins Joivy as Director of Sales in the UK, as the company looks to capitalise on increasing residential rental markets by expanding its offering into Build to Rent, co-living, co-working and vacation travel. Having worked in the hospitality industry for over two decades, Adela brings a significant amount of experience and knowledge to the team.

Following the appointments, Joivy’s plans this year include further real estate investment support, a strong push in the UK and Portugal on the co-living sector, and entry into the French short term residential market.