Innovating interior design: blending hotel elegance with BTR practicality

AGC BTR take their commitment to hotel interior design to Build to Rent, transforming each project into more than just a visually appealing space.

Old Abbey House Hotel - designed by AGC BTR | BTR News
Old Abbey House Hotel - designed by AGC BTR,

Welcome to the world of interior design, where AGC BTR’s commitment to quality transforms each project into more than just a visually appealing space – it’s a crafted experience.


In the vibrant landscape of the UK, hotel interior designers are celebrated for their ability to merge historical charm with modern luxury, creating environments that are both visually stunning and rich in narrative. We at AGC BTR are at the forefront of this transformative journey, turning hotels into not just places of stay, but destinations of wonder and elegance.

Our design philosophy at AGC BTR combines style with practicality, creating spaces that are beautiful and comfortable. With a vision to set new trends in hospitality design, we are eager to extend our reach and innovative approach to various locations across the UK. We’re pioneering new trends in hospitality design, reaching from the vibrant heart of London to the serene countryside. Embark with us on a journey through an innovative process of designing beautiful hotel spaces, where each detail is a testament to luxury and comfort.

Crafting spaces with character: a journey through diverse interiors

In the dynamic realms of bustling metropolises and serene countryside retreats, the essence of each city breathes life into the interior design of its hotels. As dedicated interior designers, AGC BTR takes pride in creating spaces that resonate with local character and influences, particularly in our successful Oxfordshire hotel project at Old Abbey House Hotel.

We meticulously blend local artisans, historical nuances, and a dash of contemporary flair in our approach, creating environments that are not only visually stunning but also rich in narrative. As contributors to the UK’s hotel interior scene, we at AGC BTR focus on ensuring that our designs reflect the local culture, tailored to the tastes of discerning travellers and enhancing their experience in the unique settings we work in.

Our philosophy: crafting memorable experiences through the art of hospitality and Build to Rent

At AGC BTR, our philosophy in hospitality interior design is rooted in creating indelible experiences. Our vision extends beyond mere aesthetics; it’s about weaving stories and building atmospheres that linger in guests’ memories. Understanding that hotel interior design transcends the personal tastes catered to in residential design, we embrace the challenge of appealing to a diverse array of guests. Our journey begins with an in-depth understanding of the hotel’s brand ethos and its target audience.

Every element, from the choice of luxury Build to Rent furniture to the subtle nuances of lighting and colour palettes, is carefully curated to echo the hotel’s personality and foster an ambiance of warmth and invitation. In the intricate tapestry of hotel interiors, every detail counts – be it the public areas, the individual rooms, the flow of movement, the play of light and sound, or the choice of durable, easy-to-maintain fabrics and finishes. For us, hotel interior design is an artful fusion of beauty, functionality, comfort, and a vivid narrative of the brand’s story.

AGC BTR focus on unique designs that reflect the character of the local area | BTR News
AGC BTR focus on unique designs that reflect the character of the local area.

AGC BTR’S unique approach to interior design

At AGC BTR, our approach to interior design is defined by:

  • Innovative design solutions: Embracing the challenge to defy norms, we bring an abundance of industry knowledge and experience to every project. Our ethos is centred around creating spaces that captivate visually while offering functionality and sustainability. We believe in the transformative power of design, turning ordinary spaces into extraordinary experiences. Our innovative approach ensures that each design is unique, inspiring, and tailored to meet the specific needs and aspirations of our clients.
  • Dedication to eco-friendly design: Sustainability lies at the heart of our design philosophy. Our aim is to craft designs that are not only aesthetically pleasing but also environmentally conscious. We prioritise on using sustainable materials and practices whenever feasible, underlining our commitment to environmental stewardship.
  • Profound insight into client aspirations: Understanding and interpreting our clients’ visions and dreams is fundamental to our approach to Build to Rent interior design. We invest time to truly understand our clients, their brand ethos, and their target demographics. Our designs are bespoke, crafted to reflect these unique qualities and to offer an unparalleled guest experience.
  • Attention to detail: We take pride in our unwavering attention to detail. From concept development to final execution, every aspect of our designs is meticulously scrutinised to exceed our clients’ expectations.
  • Commitment to excellence: At the very essence of who we are, we are driven by a relentless pursuit of perfection. This extends beyond our designs to encompass every facet of our service. We are dedicated to delivering excellence, from initial consultations to project management and execution. Our passion lies not just in creating exquisite interiors but also in ensuring a seamless and enjoyable experience for our clients.
  • Dynamic and streamlined operations: Recognising the fast-paced nature of the hotel industry, we are committed to meeting tight deadlines without compromising on quality. Our team operates with efficiency, ensuring smooth collaboration at every project stage.
  • Bespoke service and aftercare: Our tailored service and exceptional aftercare set us apart. We understand the uniqueness of each project and collaborate closely with our clients from start to finish. Our support extends beyond project completion, ensuring total satisfaction with the result.

Old Abbey House: an harmonious fusion of history and modernity, showcasing AGC BTR’s expertise

Experience the charm of the Old Abbey House Hotel, a significant showcase of AGC BTR’s exceptional hotel interior design. Here, the blend of history and modernity creates a unique and intimate boutique hotel experience. Each room tells a story, blending elements of the past and present for a memorable guest experience. The hotel welcomes a diverse array of guests, ranging from couples in search of a romantic getaway to history enthusiasts and families seeking enriching experiences. The design is as diverse as it is captivating, ensuring there’s something for everyone.

From cosy retreats to expansive suites, each room radiates sophistication and warmth. One room offers serene views of the Abbey Gardens, adorned with a soft pastel palette, while another vibrantly combines reds and greens, featuring an original fireplace. For those seeking tranquillity, a room inspired by the ocean awaits, with soothing blue tiles and plush furnishings. The hotel also boasts a secluded retreat on a private floor, offering an eclectic mix of antique wardrobes and charming armchairs.

Embracing sustainability in every design

At AGC BTR, our approach to interior design extends beyond mere aesthetics. Our dedication is firmly grounded in sustainability, fostering local craftsmanship, and consistently selecting eco-friendly materials. In 2023, we proudly achieved a significant milestone by becoming Britain’s first B Corp certified Interior Design collective, a clear reflection of our enduring dedication to environmental care and social responsibility.

Every project we take on is infused with this sustainable mindset, from the very first sketch to the final touches. Our goal is twofold: we’re here to help heal the environment and to make a positive impact in the communities we work with. At AGC BTR, we firmly believe that great interior design can do more than just look good – it can be a force for good, too. Through our innovative approach and bespoke design projects, we at AGC BTR are demonstrating to the world the impactful power of thoughtful and sustainable design.

Read more about our sustainability journey.

For all enquiries related to Build to Rent, don’t hesitate to reach out to the dedicated and helpful team at AGC BTR today. You can slide into our DM’s by emailing, or give us a call on  +44 (0)20 3651 3325.

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