HUB and MARK submit plans for 2 Snowhill Plaza BTR

HUB and MARK submit a planning application for 2 Snowhill Plaza - a landmark Build to Rent scheme in Birmingham.

2 Snowhill Plaza Build to Rent development in Birmingham. HUB and MARK have submitted planning for the new scheme | BTR News
2 Snowhill Plaza Build to Rent development in Birmingham. HUB and MARK have submitted planning for the new scheme.

Residential developer HUB and pan-European real estate investment manager MARK submit planning for a residential-led development at 2 Snowhill Plaza in Birmingham. The partnership acquired the vacant site earlier this year.

The new proposed scheme would deliver 462 Build to Rent homes, new public realm, ground-floor commercial space and onsite amenities.

Designed by multidisciplinary architecture and urban design practice Metropolitan Workshop, the proposal for 2 Snowhill Plaza would replace a vacant commercial property with a residential scheme that maintains the distinct local character of Snow Hill and brings new homes to the area.

“Our team took their inspiration from Birmingham’s bold post-war architectural heritage, such as Alpha Tower by R. Siefert & Partners and Colmore Row by John Madin. The proposed building would create a valuable new pedestrian connection between Snow Hill and Weaman Street. Our design distributes the internal and external amenity spaces across four different levels of the building to provide residents with easy access to a wide variety of communal functions.”

Nick Kemp, Senior Architect, Metropolitan Workshop

The 48-storey Build to Rent building would be a new addition to the emerging cluster of taller developments in Birmingham City Centre, with new enhanced public realm to strengthen the relationship with the neighbourhood by improving biodiversity and accessibility for all.

The scheme was developed in close collaboration with the local community and key neighbourhood stakeholders. It involved a series of on-street interviews, consultation events and outreach to the local business district.

2 Snowhill Plaza is located in the centre of Birmingham, close to the Snow Hill railway station, Colmore Row and the Jewellery and Knowledge Quarters. The proposed development has excellent transport links and is walking distance to the area’s amenities.  

Snow Hill view of the Build to Rent scheme - Metropolitan Workshop | BTR News
Snow Hill view of the Build to Rent scheme.

“We are really pleased to have submitted plans for our second project in Birmingham which, if approved, would provide hundreds of design-led homes within a striking landmark building, as well as new green space, opening up this key part of central Birmingham. Our aim is for 2 Snowhill Plaza to provide high quality homes in the midst of one of Birmingham’s busiest commercial districts, giving residents easy access to all that the city has to offer.”

Brad Burridge, Senior Development Manager, HUB

Established in 2012, HUB is a progressive developer creating living places with a focus on Build to Rent. HUB has over 5,500 homes completed or under development across the UK.

Known for developing one of London’s first institutionally backed Build to Rent schemes, The Rehearsal Rooms in North Acton, as well as Boiler House and Material Store in Hayes, and Hoola London at the Royal Victoria Dock, HUB’s current projects include a major mixed-use scheme in Maidenhead town centre, a creative hub in Canonmills, Edinburgh, the regeneration of a six-acre site in Digbeth, Birmingham which secured planning permission in December 2020, and the creation of 951 homes to the west of Leeds city centre – Latitude Blue which secured planning earlier this year, and UNCLE Leeds which secured forward funding in late 2021.

MARK is a privately held real estate investment management firm focused on the opportunities presented by urbanisation and technological change. The firm advises on closed-ended, value-add funds, and has a multi-platform strategy that enables institutional investors to benefit from structural changes in real estate. MARK has a diversified portfolio spanning residential, offices, inner-city and luxury retail and last-mile logistics – and has managed over €10bn in investments.