Greystar launches Be Casa

Greystar launches Be Casa, which aims to bring to the market accommodation inspired by flexibility and community.

Apartment lounge area at Be Casa Rivas-Vaciamadrid in Madrid | BTR News
Apartment lounge area at Be Casa Rivas-Vaciamadrid in Madrid.

Global investor, developer and manager of rental housing Greystar launches Be Casa. The brand will bring to the market accommodation inspired by flexibility and community – and managed to respond to the changing demands of the population.

Much more than Co-living, Be Casa will offer flexibility in the length of stays – days, weeks or months – a combination of private and communal areas and a range of services, with the aim of providing spaces for work, leisure and rest.

It aims to provide the market with innovative, professionally managed accommodation that responds to the new demands of the population, such as greater flexibility; the need for spaces and environments that balance privacy with the outdoors; and communal areas adapted to work, leisure and rest. It aims to create welcoming and fully equipped communities aimed at all types of customers.

Between now and 2023, Greystar will roll out three Be Casa accommodations in the Madrid region – in Rivas-Vaciamadrid, San Sebastián de los Reyes and Valdebebas. The three projects will provide over 2,500 new homes – a mix of studios and one- and two-bedroom fully furnished apartments with fully equipped kitchens and bathrooms, communal areas and services. All three projects are being promoted and supported by the town councils of each municipality.

The private areas are intended to combine comfort, aesthetics and functionality with practical and sustainable design. The communal areas will provide an average surface area of 7,000 sqm and will consist of co-working spaces, gyms, social clubs, cafeterias, laundrettes, pet spas, cinema, together with large open spaces including gardens, outdoor swimming pools and sports courts. Each resident will also have a parking space included and the option of storage rooms, with all services included in the price (utilities and Wi-Fi, cleaning, package reception and attention from a team that ensures security and maintenance).

Another premise of Be Casa is to enable residents to experience activities of interest and events to create a community and enrich their stays. Reservations for the Rivas-Vaciamadrid community can already be made through Be Casa’s website.

“There is no doubt that the way we live is evolving, and with it the way we think about housing. We need to be innovative in order to create flexible accommodation based on a new value proposition, focused on the tenant and the creation of community, providing customers with a professional and quality service.

“Be Casa stems from a deep understanding of the consumer and their needs to create communities where customers can share versatile spaces and unique experiences. Greystar is a long-term partner backed by institutional capital, and therefore especially committed to the success of the communities we operate in.”

Juan Acosta, Managing Director, Greystar Spain

The generation of wealth and value for society, from a sustainable perspective, is a pillar of the project. Be Casa will contribute to the revitalisation of the municipalities where it is located, generating a positive impact on the environment with the generation of direct and indirect jobs, as well as the use of local suppliers and various collaborations with the local councils’ employment agencies.

Be Casa is committed to sustainability, not only in the design of its offer and its prices, which are intended to be accessible and inclusive for all types of groups, but also from an environmental perspective. All the communities have the strictest environmental certifications, such as BREEAM Very Good, and incorporate sustainable materials, energy self-sufficiency systems through aerothermal energy, bicycle parking areas to promote green mobility and parking spaces with chargers for electric cars.