Greystar appoints European Sustainability Director

Greystar appoints a new European Sustainability Director who will be responsible for driving the company's sustainability agenda.

Philip Hirst, European Sustainability Director, Greystar | BTR News
Philip Hirst, European Sustainability Director, Greystar.

Greystar appoints Philip Hirst as its new European Sustainability Director who will report to Bella Peacock, Managing Director, Investment Management & Operations. Joining the company on 9 January, Philip will be responsible for driving Greystar’s sustainability agenda, with a focus on asset and portfolio activities across Europe. He will also work more broadly on Greystar’s sustainability efforts alongside Managing Director for Sustainability Cope Willis, who joined the business last year.

Philip holds a bachelor’s degree in Business and a master’s degree in Real Estate Development & Investment. He has over 20 years’ experience creating, implementing and communicating sustainability strategies across the UK, Europe and Middle East, and over a decade of experience in the real estate sector, leading a team within JLL’s Sustainability Consultancy.

“Greystar’s fully integrated model, focus on customer service and innovative culture provide the foundations for its sustainable real estate investments. I’m excited to bring my sustainability and real estate experience to Greystar and look forward to working with Cope and teams across Europe on the next stage of our sustainability journey.” r

Philip Hirst, European Sustainability Director, Greysta

During his career, Philip has contributed content around sustainability to several thought leadership publications. He has been involved in several ‘industry firsts’, which includes some of the first social impact assessments of real estate. He has also helped to establish new real estate impact investment funds.

Greystar Europe oversees more than £10.85bn in assets across seven countries, including Build to Rent. Last year, Greystar made a few acquisitions – some include Levels in The Hague, the Crown Trading Estate in Hayes, its first Build to Rent development in Germany, and a Build to Rent scheme in Bermondsey.

As Greystar continues to grow, it strives to preserve the environment for future generations, enhance financial value, and increase the resilience of the communities it owns and manages. 

“As Greystar expands, so too does our ability to create sustainable value across our investments and future-proof our assets. I’m looking forward to working with Philip and am excited to see Greystar continue to use our influence as a global sustainability leader in real estate.”

Bella Peacock, Managing Director, Investment Management & Operations, Greystar