Green light for HUB and MARK’s 2 Snowhill Plaza BTR

Developer HUB and MARK’s 2 Snowhill Plaza Build to Rent scheme in central Birmingham secures planning permission.

2 Snowhill Plaza Build to Rent scheme. HUB and Mark have secured planning for the development | BTR News
2 Snowhill Plaza Build to Rent scheme. HUB and Mark have secured planning for the development.

Residential developer HUB and pan-European real estate investment manager MARK secure planning permission from Birmingham City Council for 2 Snowhill Plaza – a Build to Rent development in central Birmingham.

The scheme was developed in close collaboration with the local community and key neighbourhood stakeholders. This involved a series of on-street interviews, consultation events and outreach to the local business district.

Replacing a vacant commercial property, 2 Snowhill Plaza will maintain the distinct local character of Snow Hill. Designed by multidisciplinary architecture and urban design practice Metropolitan Workshop, the scheme will deliver 462 high quality Build to Rent homes, with on-site affordable and provision of three-bedroom family homes. 

“This is our first project in Birmingham, and we were really inspired by the city’s challenge to ‘Be Bold, Be Birmingham’. Our approach recalls and celebrates the city’s proud post war architectural traditions, delivers new connectivity for pedestrians on Snowhill and uniquely provides residential amenity on 5 levels.”

Neil Deely, Co-Founder & Partner, Metropolitan Workshop

2 Snowhill Plaza will also deliver enhanced public realm and the public access way between Snow Hill Queensway and Weaman Street, which will improve pedestrian connectivity, supporting sustainable, walkable neighbourhoods in a key regeneration area of Birmingham.  

Over 600 sqm of enhanced public open space will be provided, alongside extensive planting, seating, and cycle storage. The development will also strengthen the relationship with the neighbourhood by improving biodiversity and accessibility for all.

2 Snowhill Plaza Build to Rent development | BTR News
2 Snowhill Plaza Build to Rent development.

The 48-storey 2 Snowhill Plaza building is in the centre of Birmingham. It will be one of Birmingham’s tallest, and a new addition to the emerging cluster of taller developments in the city centre.

The scheme is close to Snow Hill railway station, Colmore Row and the Jewellery and Knowledge Quarters. Residents will benefit from excellent transport links – as well as being within walking distance to the area’s cafés, restaurants, shops and Birmingham Children’s Hospital.  

“Securing planning permission for this scheme – HUB’s second in Birmingham – means we are a step closer to delivering much-needed high quality homes in the city centre. 2 Snowhill Plaza will be a striking landmark building for Birmingham, with a new public route that will open up this part of the city centre for pedestrians. Our vision for the project is to offer exemplary living in one of Birmingham’s bustling commercial districts, ensuring convenient access to the abundant offerings of this thriving city.”

Brad Burridge, Senior Development Manager, HUB

2 Snowhill Plaza will be delivered in line with Birmingham’s Future City Plan, which sets a strategic vision for the City Heart to create a fair, inclusive, and green place that benefits local communities into the future.

The scheme represents MARK’s first project in the UK Build to Rent market, strengthening its residential portfolio in the country, which also includes a mixed tenure project in Kensington and the redevelopment of the The Whiteley, a mixed-use development in West London.

MARK has €10bn of assets under management across a range of asset classes in the UK and Europe, including last-mile logistics, office, retail and residential.

“Planning approval for 2 Snowhill Plaza reflects the high quality of the scheme’s design, which will provide much-needed rental housing. This project – our first UK Build to Rent investment – will be a strong addition to our portfolio of residential-led developments in the UK, through which we are delivering hundreds of homes across a range of price points and tenures in a mix of geographies. HUB has a proven track record of delivery, and we look forward to working with them in progressing the site from construction through to completion.”

Lily Lin, UK & Ireland Managing Director, MARK