Gravity Co launch stylised Notting Hill development

The new vibrant and design-focussed co-living development at Notting Hill is Gravity Co’s sixth property, delivering a new lively scheme in London.

Gravity Co mezzanine studio apartment in Notting Hill, London | BTR News
Gravity Co mezzanine studio apartment in Notting Hill, London.

London based leader in co-living and PRS brands Gravity Co has announced the launch of its new co-living development in Notting Hill. Inside the property, each open-plan apartment has been designed with a contemporary finish and comes fully furnished, complete with high-quality furnishings and modern appliances such as a washer/dryer, microwave, four plate convection hobs and oven.

The floors have been meticulously crafted using premium wood and the en-suites completed with high end, brushed black metallic finishes as standard. While some studios offer a separate mezzanine level bed space, others have access to their own personal outside area, with terraces located both at the front and rear of the building.

Gravity Co’s Notting Hill scheme will be the first to launch under the new Gravity Living brand. Renowned for its co-living offering, Gravity Living extends the same benefits enjoyed by its existing customer base – including exclusive partner discounts, utilities included in rent, community events, 24/7 support, and flexible contracts to those seeking a more private living experience.

Gravity Living will be just one of the new sub-brands set to launch in the summer of 2024, as the company continues to cater to the diverse needs of its expanding customer base and prepares for international expansion.

“We’re thrilled to introduce Gravity Living to Notting Hill. Our vision is to redefine urban living by seamlessly blending contemporary luxury with the unique charm of local neighbourhoods. Notting Hill’s dynamic real estate landscape presents a prime opportunity for us to deliver on this promise, offering residents an unparalleled living experience that encapsulates the essence of this iconic district.”

Riccardo Tessaro, Co-Founder & CEO, Gravity Co
Gravity Co studio apartment in Notting Hill, London | BTR News
Gravity Co studio apartment in Notting Hill, London.

Conveniently located just a short walk from Notting Hill Gate and nearby Paddington, Notting Hill and Royal Oak Stations, the four-story Victorian house comprises 19 freshly renovated, fully furnished studio and one-bedroom apartments, set to open this spring.

The Notting Hill development also sits ideally close to Portobello Road’s famous market, eating spots and quirky entertainment hangouts. Residents can also escape to the green spaces of nearby Hyde and Holland Parks.

“2024 marks an exciting milestone for Gravity Co as we embark on our international expansion journey and unveil our refreshed brand identity later this summer. ‘Gravity Living’ is just the beginning of our new offerings for the year, as we continue to expand our portfolio to provide an even more flexible living experience for our residents.”

Susanna Rock, Co-Founder & CIO, Gravity Co

Surrounded by Notting Hill’s culture and vibrancy, this latest edition to the Gravity Co portfolio promises to offer a true urban living experience tailored to meet the needs of London professionals with busy schedules. Taking design influences from the local area, the property embraces both the charm of nearby Portobello Road and the calmness of Little Venice.