Grainger launches ‘Buddy Up’ following loneliness study

To mark National Loneliness Week, Grainger Plc launches a ‘Buddy Up’ service in response to its loneliness research.

Grainger's Filaments Build to Rent scheme in Manchester | BTR News
Grainger's Filaments Build to Rent scheme in Manchester.

To mark National Loneliness Week (12 to 19 June), Build to Rent operator Grainger conducted a new study which revealed that community spirit amongst neighbouring Brits is at an all-time low, with 60% of us admitting to not having one single neighbourly friend. Sadly, only 15% of the nation in 2023 considers their neighbour as a friend.

The study also revealed that, at least once a month, over 80% of Brits experience feelings of loneliness, with 31.6% feeling lonely at least once a week, and 14.3% daily. 40% of the respondents attributed their loneliness to a lack of community or co-working spaces in their area (not including hospitality outlets), with 38.9% stating poor availability of shared spaces as a hindrance to socialising and meeting new people.

To mark National Loneliness Week (12th – 19th June), a new study of 2,000 Brits has revealed that community spirit amongst neighbouring Brits is at an all-time low, with 6 out of 10 of us admitting to not having one single neighbourly friend.

The research showed that only 5% of the population believes that there are appropriate levels of shared spaces in place, highlighting the need for landlords to take responsibility to create new spaces for neighbours to build friendships.

In response to this new study of 2,000 people, Grainger has launched a ‘Buddy Up’ service on its MyGrainger Resident App. The service enables residents to post a call out for friends within the development, to arrange a coffee meeting or lunch date.

Alongside a resident’s  home, the benefit of Build to Rent developments is that they provide an opportunity to meet new people and socialise with neighbours, because of the amenities they offer. Grainger’s 24/7 on-site resident services teams also create a community feel and support the nurturing of friendships. These teams are mental health trained to ensure the wellbeing of residents, and to support those who are suffering from loneliness.

Grainger is calling on people to recognise the importance of human interaction and to check in with neighbours, as you never know how the person next door is really feeling.

“It’s saddening to hear that 80% of the British population experience feelings of loneliness at least once a month, however not surprising when over half admit to not having one single friend amongst their neighbours. 

“Now more than ever, particularly with the growth in remote working, not everyone has an office to go to, so community spaces are critical to fill the void of human interaction and conversation.  

“Grainger developments are built on creating a community, by offering a variety of shared spaces in addition to a resident’s home, including co-working areas, communal lounges, and outdoor rooftops, we ensure residents can socialise with others and build friendships.

“Our resident service teams are integral to creating the community feel within our developments, with each dedicated to creating friendly living spaces with plenty of opportunities for friendships to flourish – we hope to see more of this.”

Michaela Mullen, Director of Customer Experience, Grainger plc