Get Living becomes first lifestyle sponsor of London Stadium

Get Living becomes the first lifestyle sponsor of the London Stadium – cementing the legacy of its East Village Build to Rent scheme.

London Stadium which has entered into a partnership with its first lifestyle sponsor - Get Living | BTR News
London Stadium which has entered into a partnership with its first lifestyle sponsor - Get Living.

Award-winning Build to Rent operator – Get Living – with a fast-growing portfolio has become the first official lifestyle sponsor of the London Stadium, in a partnership that cements the legacy of its East Village neighbourhood as an integral part of the London 2012 Games’ history. Formerly the Athletes’ Village for the Olympics a decade ago, East Village in East London is now a thriving Build to Rent community operated by Get Living.

As part of this new, one of its kind partnership, Get Living residents across its London (East Village, Elephant Central) and Manchester (New Makers Yard) neighbourhoods will receive exclusive benefits, including being able to win free tickets to the 80,000-capacity stadium’s events and make use of its community facilities.

“Ten years after East Village was home to both Team GB and international Olympians and Paralympians, we’re thrilled to be partnering with London Stadium to offer a golden opportunity to Get Living’s residents.

“We see this as an opportunity to provide our residents with memorable experiences, from sought after music events, stadium tours, and using the community track as a place for neighbours to come together for sporting matches and events.

“In just under a decade, the area surrounding the London Stadium has been transformed into a thriving neighbourhood, and this partnership is set to further build the sense of community that has developed there in such a short space of time.”

Steven Osei, Head of Brand Experience, Get Living

Residents at both East Village and New Makers Yard will be able to enter a ballot to win free tickets for this summer’s music concerts. For future events, all residents will be given first-access to purchase tickets through Get Living. 

The partnership also offers residents exclusive access to the London Marathon Community Track and football pitch, as well as stadium tours. As part of its free calendar, the landlord will put on sporting tournaments for neighbours to come together with invites to friends and family to watch. The first organised event – an 11-a-side football match – will take place on 24 April – with up to 200 local spectators invited to attend. 

“The partnership with Get Living demonstrates our commitment to residents in the local community at East Village and beyond, by providing exclusive access to our facilities and events throughout the multi-event calendar. We continue to forge strong relationships with organisations and businesses in our community, as part of the legacy of the Stadium.” 

Graham Gilmore, CEO, London Stadium