Focus Agency Group makes senior appointment for Build to Rent

The new appointment, alongside an exciting Build to Rent workstream, highlights the significance of this alternative residential market to the group.

Nicole Eve has been appointed as Focus Agency Group's new Managing Director of Build to Rent | BTR News
Nicole Eve has been appointed as Focus Agency Group's new Managing Director of Build to Rent.

Full-service marketing agency – Focus Agency Group – has appointed Nicole Eve as its new Managing Director of Build to Rent after eight years with the group. She joined the company in 2015.

Having worked in various sectors in her career, including hospitality, FMCG and technology, Nicole has extensive knowledge in people’s lifestyles, partnered with the convenience and quality they expect when considering Build to Rent living.

“It’s such a privilege to be heading up a new offering for the group, especially in such an exciting and fast-growing sector. I am so proud of how we as an agency can take our almost 30 years of property experience, centred around the customer, and adapt so efficiently into servicing the Build to Rent, PBSA, co-living, IRLC markets. The varied expertise within the team puts us in a unique position to work alongside investors, developers, operators, and partners in bringing our branding, media, physical space strategies to any asset, at any stage, and I am looking forward to developing our presence in the sector even further.” 

Nicole Eve, Managing Director – Build to Rent, Focus Agency Group

The agency has been growing its knowledge of the market and have been working with several Build to Rent, co-living and purpose-built student accommodation (PBSA) brands across media and creative spaces for the last two years.

With almost 30 years’ experience in the property industry, the Focus Agency Group is on the front foot to service the sector, backed by a resilient team and property solutions.

The Group has also recently been named the Award Ceremony Partner for HomeViews’ ‘The Resident Choice Awards’ 2024.

“The addition of Nicole as Managing Director of Build to Rent within our leadership team is going to allow for further possibilities within the agency. Build to Rent forms one of our key focus areas for 2024 and Nicole has been fundamental when setting ourselves up for success in this sector. We recognise the shift in requirements for our clients and their customers in the sector and have been putting this into practice over the last two years. As this market grows, it has been important for us to educate ourselves further to support the needs of our clients, something which Nicole has led for the group. Nicole’s passion and knowledge of the sector has meant she was an obvious choice when we reconsidered our structure. I am excited to see how Nicole enhances the group’s position further and have no doubt she will do great things.”

James Mercer, Chairman, Focus Agency Group