A major UK based operator of serviced apartments – Flying Butler Apartments – announces its plans to expand into the Build to Rent sector with the launch of its MURA LIVING brand – and the opening of its first scheme – The Hamilton Apartments – in Hemel Hempstead, Hertfordshire.
The Hamilton Apartments – 25 minutes from London – provides 88 new Build to Rent homes – a mix of one and two bedroom contemporary apartments with high quality finishes. Residents benefit from homes designed to maximise space – with open-plan layouts in warm and welcoming natural colour palettes. All apartments also include integrated appliances, wi-fi controlled heating and high-speed broadband access.
MURA LIVING schemes will provide an elevated rental experience through thoughtfully designed apartment living. With flexible communal spaces and support services, residents can live with less effort and more ease in prime urban areas with excellent infrastructure. The name MURA originates in Japan and the design of MURA LIVING homes is a perfect balance of Japanese simplicity blended with Scandinavian natural design to create a ‘Japanordic’ aesthetic.
MURA LIVING will offer flexible, short-term leases, no-deposit terms, on-site amenities, maintenance services and a 24/7 concierge, meeting an emerging need in the UK housing market for quality rental housing for discerning renters. The schemes will feature carefully zoned communal spaces for residents to relax and enjoy – including a fitness gym, wellness centre, media room and residential lounge.
With almost 25 years’ experience, Flying Butler Apartments offers an expansive UK portfolio of stylish and spacious serviced apartments to SMEs and multinational corporations alike. Apartments are equipped with the furnishings, features and amenities that matter most. The buildings Flying Butler operate are renowned for their prime locations, conveniently positioned by key business hubs and transport links. The company’s expansion into the Build to Rent sector will see it create new homes across the UK, with plans to deliver 5,000 homes under the MURA LIVING brand over the next five years.
“We are very excited to move into the Build to Rent space with the launch of our new MURA LIVING brand. We see huge opportunity to grow MURA LIVING in the UK as a perfect complement to our Flying Butler brand, in a pioneering mixed-use serviced apartment and Build to Rent capacity.
“Hemel Hempstead is our first MURA LIVING location in the UK and we are set to expand, acquire and operate further sites across the UK. Expectations of today’s renters are high and with our 25 years’ experience in residential services, we are well-positioned to deliver a cohesive, quality rental service under the MURA LIVING brand.”Dominic Sherry, Chief Executive Officer, Flying Butler Apartments in the UK