First look at Moda, Hove Central Build to Rent scheme

Build to Rent developer operator Moda Living reveals first look images of its multigenerational neighbourhood Moda, Hove Central.

Moda Living's Moda, Hove Central Build to Rent development | BTR News
Moda Living's Moda, Hove Central Build to Rent development.

An exciting reveal of ‘Moda Life’ has been revealed by developer operator Moda Living, showcasing what residents can expect from its forthcoming multigenerational neighbourhood in Hove – named Moda, Hove Central. The launch event took place yesterday at Rockwater – a renowned seafront venue.

Attended by community members and other stakeholders including BTR News, the celebration offered a first look at Moda, Hove Central, via and a 360 degree video reveal. The evening was a celebration of the area, with entertainment curated by Brighton and Hove’s latest award-winning drag artist, compere and DJ, Alfie Ordinary and Woody Cook, son of the world-renowned Fatboy Slim, also delivering an electric DJ set for attendees. Local artist David Pop! also wowed attendees with a live painting demonstration and image that will adorn the walls of the Build to Rent development.

“Long before work even began on Moda, Hove Central, Moda had proven its commitment to embedding itself in the Hove community and delivering a landmark new neighbourhood that will benefit all of Hove. It’s fantastic to see the new homes and public realm taking shape and we look forward to continuing to work with Moda for many years to come as it welcomes new residents to the area and runs this valuable new community for the long term.” P

Peter Kyle, MP for Hove and Portslade
Moda, Hove Central communal space | BTR News
Moda, Hove Central communal space.

Moda, Hove Central will deliver 824 state-of-the-art new rental homes – 564 will be Build to Rent. 10% of homes will be affordable and the scheme includes 260 community care homes. Homes range from spacious studios to three-bedroom homes.

The scheme includes six buildings and over 60% of the 8.8-acre site will be given over to public realm, with new landscaped green spaces, pedestrian routes and public amenities. Moda, Hove Central will have five roof terraces boasting unparalleled views of the sea, the South Downs and the surrounding city.


Amenities include communal lounges, co-working spaces, a concierge, cycle cafés and a 24/7 gym. As part of the operational team, dedicated Resident Engagement Managers will deliver an industry-leading programme of resident events and support, contributing to wellness and community-oriented lifestyles. Moda, Hove Central expects to welcome its first residents by the end of 2023.

“It’s fantastic to see much-needed new homes taking shape in the heart of Brighton & Hove. We need decent and comfortable new homes in our City, especially for our keyworkers, families, singles, our young and old. We also need investment in our public realm and so I am pleased that Moda are creating amenities and artwork for all to enjoy. 

“The Build to Rent model is an important part of our housing mix and we want our residents to have stability and continuity in their rental agreements. We also need to drive up standards in our City and Moda’s creation of good quality homes with excellent facilities and services will play a part in that.”

Bella Sankey, Leader of Brighton and Hove City Council

Residents will benefit from access to the MyModa app, which puts the ‘Moda Life’ in the fingertips of every resident. The app lets residents communicate with the concierge and other residents, and they can book onto events, track energy usage and carbon output to support a more sustainable lifestyle, pay rent, and access exclusive brand partner offers.

Going beyond a living and lifestyle offering, Moda Living has already committed £450,000 to a public art strategy, which will connect the community with, and promote, high quality public art for everyone. Created in collaboration with Brighton and Hove City Council and Sussex-based designer and artist Richard Wolfströme, plans include public art pieces around the neighbourhood, a central sculpture, an art trail, and an artist in residence programme so that residents can enjoy and share in the creation of new art.

Working with local residents and stakeholders, Moda will continue to deliver the Public Art Strategy and further community projects outside of Moda, Hove Central. Having committed to the largest S106 contribution ever seen from a private company, Moda is working closely with Brighton Council to allocate the £10m to valuable projects across the neighbourhood’s ward and the wider city.

Moda, Hove Central co-working | BTR News
Moda, Hove Central co-working space.

“Our vision for Moda, Hove Central is a vibrant and inclusive community that will be a great place to live, work and relax. These new images give a real glimpse into the wellbeing-orientated life people can expect from this neighbourhood as we deliver our aim of creating the happiest and healthiest communities in the UK – something we’re being globally recognised for through our Fitwel accreditations.

“Our approach is all about creating meaningful and engaged communities within our neighbourhoods, whilst also integrating our neighbourhoods into the communities they serve and become a part of so that they benefit the wider population – social sustainability is just as important as environmental sustainability. Hove is already an incredible community, and we aim to be a welcome addition to it.”

Tony Brooks, Managing Director, Moda Living

Moda, Hove Central will be classed as one of the healthiest places in the country to live, thanks to its globally acclaimed Fitwel accreditation. The development is in the historical Hove Station Quarter and will play a major part in the area’s Hove Station Neighbourhood Forum regeneration masterplan. The area’s rich heritage has been intrinsically woven into the development’s design and building names, with The Clifton tower named after Cliftonville Station which was situated on the same road.