Customer awareness week: Renting…but not as you know it

Love to Rent is launching the first customer awareness week with the campaign – Renting…but not as you know it.

Renting...but not as you know it campaign - Love to Rent | BTR News

Love to Rent is launching the first customer awareness week with the campaign – Renting…but not as you know it. Taking place between 24 to 28 May 2021, the campaign aims to promote the benefits of renting a Build to Rent home. Renting…but not as you know it is supported by the British Property Federation and the UKAA.

A website has been developed for the week where Build to Rent operators have the opportunity – free of charge – to promote their development case studies, videos, incentives and events – to get the information to the customer.

The site will drive enquiries about specific developments to the Love to Rent website where clients will receive potential enquiries and leads generated throughout the week – and ongoing. The Renting…but not as you know it week will start with a customer-focused video that showcases customer lifestyle, key messages and engages at a consumer level. 

A social media, press, and radio campaign is planned for the week to create as much awareness and impact as possible – which is supported by The Oracle Group.

“Our aim is to connect with the public, raise the profile and provide information about what Build to Rent is and why it is different from other private renting. We are working alongside the UKAA and BPF as well as a host of operators to create a marketplace that customers have confidence in. This will also gain further recognition from decision-makers that Build to Rent is both a viable and growing part of the sector.”

Anne-Marie Brown, Founder, Love to Rent 

Working collaboratively will provide the best outcome and Love to Rent is encouraging developers/organisations in the Build to Rent sector to get involved in the Renting…but not as you know it week, to make sure customers truly understand what choices they have.

To get involved, promote your Build to Rent developments and raise awareness to potential customers, get in touch with Love to Rent at hello@lovetorent.co.uk.