Construction begins on Sackville Road regeneration project

Construction begins on Moda’s Sackville Road scheme in Hove, transforming the site into an intergenerational neighbourhood.

Construction starts on Moda’s - Midgard | Apache Capital | BTR News
Front row from left - Brighton and Hove City Councillor Samer Bagaeen, Moda Living Managing Director Tony Brooks, MP for Hove and Portslade Peter Kyle, Moda Living Planning Director James Blakey. Back row from left: Brighton and Hove City Councillor Vanessa Brown, Director at Footprint Sophie Law Smith, David Williams Apache Capital, Moda Marketing Director Lydia Eustace, Moda Project Director Andre Bogle, Midgard Operations Manager Sean O'Driscoll and Kevin Keegan Director at JRL Group.

Construction is underway at Moda Living’s Sackville Road regeneration project in the heart of Hove. Midgard has been appointed lead contractor on the project and funding for the site purchase was provided by Apache Capital Partners. The scheme is due to be completed in early 2024, and the construction phase of the project is set to create over 560 jobs, with many workers at the site based in the local and surrounding area.

“We’ve been working with the Moda team on the project for several months and we’re excited to have reached the stage where construction works are finally commencing.

“We’re looking forward to working closely with all stakeholders to deliver a successful project.”

Sean O’Driscoll, Operations Director at Midgard

The nine-acre brownfield site is on the former trading estate next to Hove Station – and within walking distance to the seafront. The new scheme will deliver a thriving intergenerational neighbourhood of over 800 state of the art homes – and includes 564 Build to Rent homes with 10% allocated as affordable housing and 260 care community homes. The neighbourhood will offer a variety of homes ideal for families and individuals – with secure long-term tenancies for up to three years. 

“Sackville Trading Estate was identified as a key site for development in our City Plan to help address the city’s chronic housing shortage. This development will bring this largely underused and derelict land back into use to provide hundreds of new homes as well as jobs, community facilities and public gardens.”

Phélim Mac Cafferty, Leader of Brighton and Hove City Council

The plans include a range of amenities including communal lounges for events and wellbeing workshops, private dining areas, restaurants, shops, 50,000 sq ft of office and co-working space, and five communal roof terraces. 70% of the site will be curated into new public spaces, including landscaped areas and an abundance of green space with newly planted trees and gardens.  

“Whenever I walk around Hove, I look at the beautiful Regency architecture we are fortunate to have, and I say thank you to the people who built it all those years ago.

“I want any new development in Hove to be something that people will say thank you for, long after we’re gone. That’s exactly what we have with Moda’s redevelopment of the Sackville Road Trading Estate.”

Hove and Portslade MP Peter Kyle

As part of its commitment to the area, Moda Living has signed the largest planning contributions deal Hove has seen from a private company in over a decade. Moda will contribute over £10m to local investment in infrastructure, public realm, education, public art and supporting the local community.

“We are thrilled that construction work has begun on this regeneration project to transform a rundown brownfield site in Hove into a multi-generational community, providing high quality rental homes and hundreds of jobs, both during construction and on completion.

“We are also excited to integrate Moda Living into Hove’s vibrant wider community and are looking forward to investing £10m into local projects spanning education, public realm, employment, sport, public art and green spaces.” 

James Blakey, Planning Director, Moda

Following a formal event attended by officials including Hove and Portslade MP Peter Kyle, Moda celebrated the occasion with a community barbeque in Hove Park. Over 70 local residents of all ages enjoyed an afternoon of food and drink with live entertainment – all provided by local businesses and artists.

“Our Hove site with Moda is one of our largest and most ambitious projects to date, and the construction phase will create local jobs and ultimately see this former brownfield site turned into a modern, intergenerational community replete with amenities that is underpinned by high-quality homes for rent. 

“Institutional capital wanting to access resilient, long-term income streams to match their liabilities continues to be attracted to the UK Build to Rent sector as it is structurally supported by long-term demographic growth drivers and a demand-supply imbalance, with a lack of high quality, professionally managed, purpose-built properties set against a growing number of privately renting households and an ageing population.” 

John Dunkerley, CEO and Co-founder, Apache Capital Partners