Regenerative developer CoLiCo Living, working in partnership with property investment firm Topland Group, announces that it has appointed consultant and operator VervLife to support the design, lettings and operation of Paradise View – a new Build to Rent development in Birmingham.
An office to residential conversion, the Build to Rent development is a revitalisation of the ex-Beneficial Building in the city centre. The building aims to provide much-needed rental accommodation in Birmingham city.
“At CoLiCo Living we are known for transforming unloved sites. After getting the scheme consented in 2021, we’ve been hard at work alongside our partner, Topland Group, to make our plans a reality. VervLife has played a leading role throughout the project in supporting us to take this derelict building and revitalising it into what will be one of Birmingham’s most sought-after places to rent a high-quality apartment.”
Lisa Timberlake, Director, CoLiCo Living
Set to complete in Q4 2023, Paradise View will deliver 159 one-, two- and three-bedroom apartments together with 4,000 sq ft of ancillary amenity, a 4,000 sq ft retail unit commercially available to let and a 4,500 sq ft gym, which has been pre-let to Anytime Fitness.
Paradise View sits immediately adjacent to the £700m regeneration of the Paradise area of the city, which is set to deliver over 120,000 sq ft of retail space, three new public squares, and new grade A sustainable offices.
“Paradise View is the culmination of a vision to create a first-class Build to Rent community in the heart of Birmingham city centre. Alongside CoLiCo and VervLife, we look forward to welcoming residents to this vibrant new community, which will see the creation of 159 new homes served by excellent amenity including co-working facilities and placemaking retail and leisure provision.”
Mark Kingston, Managing Director (MD), Topland
Amenities at the Paradise View scheme will include an expansive roof terrace with views over the city, 24/7 concierge, a cinema room, and a large co-working space and lounge.
Once it is complete and available for move-in, VervLife will fully mobilise and let Paradise View, dealing with its daily management and operations. The company will also roll out its specialist Build to Rent community engagement portal and app, VERVO, allowing residents easy, on-demand access to a host of bespoke services, exclusives and offers from across Birmingham and nationally.
“VervLife has been involved in this scheme from the earliest stages of design, and so I’m particularly excited that we’re on the cusp of launching this building to the buoyant Birmingham market. This project is a great example of where our operational, lettings, design and brand specialists have collaborated to deliver our client’s vision. We have worked closely with the client and stakeholders to unlock what is going to be a first-class boutique Build to Rent community in one of the city’s most up and coming locations.”
Katherine Rose, Managing Director (MD), VervLife
