Case study: The Broadway Build to Rent scheme

A look into JLL’s six-tower Build to Rent development The Broadway at Orchard Place, situated within Westminster.

The East Lobby at JLL's The Broadway Build to Rent development in Westminster | BTR News
The East Lobby at JLL's The Broadway Build to Rent development in Westminster.

Hamptons have recently been instructed on The Broadway Build to Rent development in the prime location of Westminster. Featuring a selection of two-bed apartments – which are available to let from £1,800 to £2,650 per week – JLL will be the operator for the site.

Overview

The Broadway at Orchard Place Build to Rent scheme is a luxurious collection of two bedroom apartments across six architecturally striking towers. Located in the heart of historic Westminster, the property offers unparalleled vistas of world-famous landmarks such as The Houses of Parliament, Westminster Abbey, Big Ben and Buckingham Palace.

These exclusive homes serve as an ideal destination for both leisure and business, encompassing an array of activities ranging from shopping and dining to entertainment and work. The unique panoramic views of one of the world’s most iconic cities provide an added layer of prestige and distinction to this development.

Apartments

The Broadway Build to Rent scheme features modern and stylish interiors that are illuminated with an abundance of natural light, courtesy of the distinctive diamond window frames. The kitchen features top-of-the-line integrated Gaggenau and Miele appliances, adorned with Bardiglio Italian marble worktop finishes. The bathrooms are meticulously crafted with sleek lines, boasting a luxurious Italian marble finish and Corian bath and basin. The bedrooms and entrance halls are adorned with opulent fitted wardrobes, while zoned underfloor heating is installed in principal rooms. Comfort cooling is also available in rooms, ensuring a pleasant and comfortable atmosphere. Finally, engineered oak flooring throughout the property completes the elegant look and feel of this development.

Apartments are available both furnished and unfurnished, catering to individual preferences and requirements. Select apartments also offer the option of underground parking, available for separate negotiation. To ensure the highest standards of property management, JLL will oversee the professional management of each unit throughout the duration of any tenancy.

Cinema at The Broadway Build to Rent scheme | BTR News
Cinema at The Broadway.

Local Area

The Broadway is connected in every sense. Big Ben, the Houses of Parliament, Westminster Abbey and St James’s Park are all neighbours to this vibrant and exciting new district. The underground stations of Westminster and St James’s Park are nearby, along with Victoria Station which is the heart of London’s travel network.

A short walk away through St James’s Park, with its famous views of Buckingham Palace and Horse Guards Parade, residents have access to shopping, private members clubs, and a wealth of restaurants in both St James’s and Mayfair.

Transport

Westminster benefits from excellent transport connections, making it easy for residents to move around the area and beyond.

The London underground has several stations serving the Westminster area, including St. James’s Park station on the District and Circle lines only 0.1 miles from the development and Westminster station on the Jubilee line, 0.4 miles away. Several National Rail stations, such as Victoria and Charing Cross, are also nearby.

The area is well-served by buses, with several major routes passing through or near Westminster. There are several popular cycling routes that run through the area, providing an eco-friendly and healthy mode of transport.

Westminster is also close to London’s major airports, including Heathrow and Gatwick, which are accessible via public transport or car.

Amenities/Communal Spaces

The Broadway development offers an impressive selection of resident amenities that epitomise luxury living. The scheme features communal gardens on the fourth floor that interconnect each tower, offering every resident exclusive access to these beautifully landscaped outdoor spaces.

Residents can indulge in the ultimate relaxation experience at the spa, which boasts two wellness and treatment rooms. The 25m heated indoor pool and vitality pool provide the perfect aquatic retreat, while the steam room and sauna offer a serene haven for unwinding. The well-equipped gym and personal training studio are ideal for fitness enthusiasts, while changing facilities provide added convenience.

Pool at The Broadway scheme in Westminster | BTR News
Pool at The Broadway.

Residents also have access to the following:

  • Entrance Lobby with 24hr security and concierge
  • Lounge
  • Meeting rooms
  • Cycle storage
  • Pet friendly (subject to license)
  • Games room with table tennis and table football
  • Screening room

Spa/wellness facilities within the building to include:

  • 25m heated indoor swimming pool
  • Vitality pool
  • Steam room
  • Sauna
  • Fully-equipped gym
  • Two separate personal training studios
  • Luxury changing facilities
  • Two treatment rooms