Single-family Build to Rent developer operator Casa by Moda appoints Sarah Nelson as its Operations Director. The key senior appointment comes as the company gears up to welcome its first residents in the coming months.
Sarah will be responsible for the strategic direction and management of the operations teams at Casa by Moda. Her role includes agreeing and implementing the company’s vision to achieve long-term, sustainable and profitable growth.
Sarah will also work alongside the senior leadership team to continue to drive the high standards and industry leading innovation that Moda is well known for within the single-family homes market.
“This felt like a very natural move for me. The Casa brand, mission, and values of putting the customer at the heart of everything are aligned to my own personal values, so I feel a very close affinity with Moda Living’s proposition. Straight away I knew I could both passionately commit and add a huge amount of value to the business.
“The single-family rental market is growing at speed, so it’s a really exciting time to transition into this emerging sector. I can’t wait to see our new communities come to life later this year as we ensure our future Casa residents have an amazing experience living in our next generation of suburban neighbourhoods.”Sarah Nelson, Operations Director, Casa by Moda
Sarah joins the Harrogate-based business, which forms a cornerstone of leading Build to Rent business Moda Living’s single-family rental division, Moda Family Homes, with over two decades of operational experience at senior leadership level within the property sector.
Prior to joining Casa by Moda, Sarah was a Director in the Client Relations team at Fresh, a leading third-party management provider of Build to Rent and purpose-built student accommodation (PBSA) schemes across the UK.
“Sarah is a fantastic addition to the growing Casa team at this crucial, exciting moment for the business. With her wealth of experience in the living sector, we’re confident that she will play a pivotal role in the growth of Casa as we look to open our first neighbourhood this year and work towards our goal of securing 5,000 new family homes by 2025.
“We know Sarah shares our vision of providing our residents with a best-in-class experience that puts service, technology, wellbeing and sustainability at the very forefront of what we are looking to deliver here.”Stephen Rogers, Associate Director, Casa by Moda
Sarah’s appointment follows Casa by Moda’s announcement in May that its first neighbourhood, Casa, Vista Park, will open its doors in Glasgow in the coming months. The scheme will deliver 156 single-family Build to Rent homes in the region for the very first time.
Casa by Moda launched in 2021. The company’s pipeline – a total of 5,000 new homes worth a combined £1.5bn – is continuing to grow and is backed by global institutional capital. The company is set to revolutionise suburban rental living experiences across the UK for its residents and wider communities, with a focus on health and wellbeing, technology, sustainability and best-in-class service.